Freelancer profile translated to English.

Description

Part-time CMO with 10+ years of experience, I help tech companies transform their marketing into a true data-driven acquisition machine: go-to-market structuring, acquisition funnel optimization, AARRR funnel management, marketing/sales resource management, and continuous performance improvement. I work at the intersection of strategy, execution, and analysis to make marketing a structuring lever for growth.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Tiimz
PART-TIME FREELANCE CMO • AI EXPERT • FOUNDER
CONSULTING AND AUDITS
August 2025 - Today (1 year)
Bordeaux, France
Support companies in structuring, prioritizing, and improving the performance of their Marketing and Sales Business Units.
Definition of acquisition strategies aligned with business and growth objectives.
Execution management: operational action plan, coordination of service providers, and results monitoring.
Acquisition Strategy Growth Marketing Artificial Intelligence Sales Funnel Branding
WARESITO
MARKETING & COMMUNICATION DIRECTOR • EXECUTIVE COMMITTEE MEMBER
LOGISTICS AND SUPPLY CHAIN
July 2022 - June 2025 (2 years and 11 months)
Bordeaux, France
**Positioning**: Definition of B2B brand DNA and target segments, complete rebranding of the brand platform.
**Pricing & Revenue Model**: Definition of pricing strategy and offer structuring to optimize conversion, MRR, and perceived value.
**Acquisition**: Implementation of inbound/outbound strategies with the sales team to accelerate MRR and optimize the sales funnel: 25% MQL > SQL (5x market rate), 50% SQL → clients (3x market rate).
**Experience & Retention**: Redesign of the customer journey to improve NPS and LTV.
**Partnerships**: Identification and negotiation of strategic alliances with high leverage for visibility and growth.
**Influence & PR**: Management of media relations to increase share of voice and brand awareness.
**Data-Driven Management**: Reporting, business reviews, and participation in management meetings (Executive/Steering Committee) to guide strategic decisions.
Inbound Marketing Press Relations Outbound Marketing Branding & Brand Positioning Go-to-Market (GTM) Strategy
QUERTIX, ENTREPRISE À IMPACT
CO-FOUNDER CEO • MARKETING & SALES DIRECTOR
ENVIRONMENTAL
January 2021 - April 2023 (2 years and 3 months)
Bordeaux, France
Innovative project finalist at **CES Las Vegas 2022**.
Pre-seed funding round: **€500K**.
Marketing and sales launch: offer definition, growth hacking, and analysis of conversion funnels & acquisition channels in B2B and B2C, strategic partnerships.
9 employees hired in 2022.
⟶ Board member since September 2022.
Growth Marketing Go-to-Market (GTM) Strategy Branding and Visual Identity Acquisition Strategy Strategic Partnerships