Anne-Sophie Valet

☞ Develop the engagement and collective performance of Managers and their teams in service of their objectives

IN INDIVIDUAL WORKSHOPS

- develop the Manager's posture, strengthen their self-confidence and that of the team, leadership, assertiveness (...)

- increase the well-being and efficiency of their team members: work-life balance, priority management, knowing how to convince internally, taking a step back (...)

IN GROUP WORKSHOPS

- communicate and collaborate better within the team, strengthen team spirit (...) ☞ Develop the potential and performance of business creators/ project leaders:

- better define priorities, implement a structured action plan, know how to market oneself

Support the development of inter-departmental synergies between the Banking, Rental, Ticketing, Travel, and Retail Business Units: _ Creation and hierarchical management of a team of 3 marketing/communication project managers and transverse management of digital, CRM, Data, and sales teams

- implementation of cross-departmental commercial operations / marketing support for the evolution of the distribution model (Services Division) / negotiation and activation of all levers of the Carrefour ecosystem (Website, App, social networks, media, CRM, In-store Animation, theatrical, internal Com.) Transverse management of major strategic company projects: _ Relaunch of the PASS brand (PASS card, 2 million customers equipped): creation of a new visual identity, logo, model shooting, graphic charter, adaptation to the Card product and all communication materials _ management of the 360° external and internal launch plan and support for the sales network / +15% sales since relaunch (Sept 19) _ Design and launch of the C-zam account, the first current account sold in-store at Carrefour and activatable online: marketing mix, 360° communication strategy, and launch plan coordination _network support and operational deployment in 3,000 Carrefour stores / 400K gift boxes sold in 3 years

Transverse management of the commercial and relationship animation plan for the 2 million PASS Card customers: _ briefing, negotiation of offers with Carrefour Business Units, implementation of commercial operations, reporting, and execution of the multichannel communication plan: CRM, in-store theatrical, Customer events (organization of the annual VIP Evening: 200K PASS customers invited in stores) _ launch of the PASS Club loyalty program, 300K subscribers