Freelancer profile translated to English.
Back to original languageAbout Anne-Sophie
Hello!
I am Anne-Sophie, a goal-oriented, energetic 'people leader' who focuses on customers. Feeling right at home in complex, flexible, and fast-paced environments.
As a business strategist and marketer, I specialize in market and brand development, growth strategies, digital and data-driven marketing, product launch & product innovation, communication strategies/business development, which I have mastered with an eye for P&L. I have years of experience with end-to-end responsibility with local, regional, and global scope.
I also find it inspiring to provide brands with a purpose (better for people, better for the planet).
I am a creative chameleon who works for startups to multinational companies with diverse cultures and time zones. As a curious and eager-to-learn thinker, I am capable of outlining a vision and mapping out the journey to get there. I have a proven track record in accelerating growth. My communication style is open, transparent, and approachable. I am not afraid to reconsider the usual approach and find unusual but successful approaches.
How can I be of service?
Contact me for an exploratory conversation!
See you soon,
Anne-Sophie
Dutch
Native or bilingual
English
Fluent
French
Fluent
German
Conversational
Can work on-site
Arrondissement Gent (up to 50km)
Experience
- HaleonBrand mgt Benelux Haleon BNL OTC SystemicsHEALTH AND WELLNESSOctober 2025 - Today (10 months)Zaventem, BelgiumAd interim marketing lead within Haleon’s OTC portfolio across the Benelux, focusing on systemic pain brands such as Excedrin, Advil, Panadol, and Voltaren K.Responsible for driving brand strategy, annual planning, and execution, with a strong focus on commercial impact in a competitive OTC environment. Led and supported end-to-end innovation and product launches, from strategic positioning to go-to-market execution.Worked closely with cross-functional teams (commercial, medical, regulatory, digital, and global stakeholders) to ensure compliant, high-impact delivery across markets.Key responsibilities:Brand strategy & annual brand planning (BNL)End-to-end campaign & activation executionInnovation pipeline & product launch managementGo-to-market strategy (pharmacy & retail)Stakeholder management (local, regional & global)Cross-functional leadership (sales, medical, regulatory, digital)Performance-driven execution with strong focus on ROI & market shareHands-on and strategic, with a strong ability to navigate complex, regulated environments while delivering impactful growth.
- HaleonBrand marketing Benelux AI Oral Health CareHEALTH AND WELLNESSMay 2024 - September 2025 (1 year and 4 months)Zaventem, BelgiumAd interim marketing lead within Haleon’s Oral Care portfolio across the Benelux, covering brands such as parodontax, Corega, and Sensodyne.Responsible for driving brand strategy, annual planning, and execution, with a strong focus on delivering business impact in a fast-paced FMCG environment. Led and supported end-to-end innovation launches, from strategy and positioning to go-to-market execution.Worked cross-functionally with commercial, medical, digital, and global teams to ensure strong alignment and high-quality delivery.Additionally contributed to the Expert (B2B) pillar, developing and executing go-to-market strategies and engagement plans towards healthcare professionals.Key responsibilities:Brand strategy & annual brand planning (BNL)End-to-end campaign & activation executionInnovation pipeline & product launch managementGo-to-market strategy (B2C & B2B)Stakeholder management (local, regional & global)Cross-functional leadership (sales, medical, digital)Performance-driven execution with strong focus on ROIHands-on and strategic, with a proven ability to translate business objectives into impactful marketing plans and results.
- Julie's HouseBusines & People mgtAGRICULTUREJune 2023 - September 2023 (3 months)Gent, BelgiumAd interim leadership role within Julie’s House, supporting the scaling of a fast-growing bakery & sweets business.Responsible for business operations and people management, leading a team of 50+ associates across locations. Focus on strengthening day-to-day operations, team structure, and performance in a high-volume retail environment.Played a key role in the company’s growth trajectory by recruiting and onboarding 15+ new team members, while ensuring continuity, engagement, and operational excellence.Key responsibilities:Team leadership & people management (50+ associates)Recruitment, onboarding & team scaling (15+ hires)Operational excellence across storesPerformance management & team developmentSupporting business growth and scalabilityCross-location coordination & process optimizationHands-on leadership role combining operational rigor with a strong people-first approach in a fast-paced retail context.
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Education
- MBE - STRATEGYKatholieke Universiteit Leuven2009MBE - STRATEGY
- Master in business mgt & commercial sciencesEuropese Hogeschool Brussel2008Master in business mgt & commercial sciences
Certifications
- MBE - StrategyKULEUVEN2009
- Master in Commercial SciencesKULEUVEN2008