Anne-Sophie Richard

Editorial Strategy & Digital Distribution:

Development of editorial plans (charter, content calendar, newsletters, website), adapting messages according to target audiences and platforms.

Partnership & Influencer Development:

Implementation of targeted collaboration strategies (media, journalists, influencers, cultural stakeholders) to support each release and/or maximize Proche's reach. Examples of community partnerships: Voxe x Proche Reader's Prize, Back-to-School Challenge with Voxe x Proche media, etc.

Format Design & Audiovisual Production:

Development of creative and original formats, adapted to communication objectives. Creation of video content: script and interview writing, production of shoots, editing, and multi-channel distribution.

Strategic Monitoring & Analysis:

Monitoring of cultural and digital trends (Instagram, TikTok, YouTube) to inform strategy, adjust messaging, and anticipate industry evolutions – seeking younger audiences.

Performance Monitoring & Optimization:

Analysis of results (KPIs, press coverage, engagement), reporting, and continuous adjustments to actions.

Editorial Strategy & Digital Distribution:

Development of editorial plans (charter, content calendar, newsletters, website), adapting messages according to target audiences and platforms.

Partnership & Influencer Development:

Implementation of targeted collaboration strategies (media, journalists, influencers, cultural stakeholders) to support each release and/or maximize Proche's reach. Examples of community partnerships: Voxe x Proche Reader's Prize, Back-to-School Challenge with Voxe x Proche media, etc.

Format Design & Audiovisual Production:

Development of creative and original formats, adapted to communication objectives. Creation of video content: script and interview writing, production of shoots, editing, and multi-channel distribution.

Strategic Monitoring & Analysis:

Monitoring of cultural and digital trends (Instagram, TikTok, YouTube) to inform strategy, adjust messaging, and anticipate industry evolutions – seeking younger audiences.

Performance Monitoring & Optimization:

Analysis of results (KPIs, press coverage, engagement), reporting, and continuous adjustments to actions.

Risk Analysis & Crisis Communication Preparedness:

Identification of reputational risks and stakeholder mapping to anticipate sensitive situations. Development of crisis communication plans (talking points, scenarios, management procedures) to ensure rapid, coherent, and controlled responses.

Communication Strategy & Spokesperson Management:

Design of communication strategies adapted to crisis contexts: preparation of key messages, Q&A, press releases, and talking points for executives. Support in managing media and institutional relations to preserve the organization's credibility and reputation.

Editorial Coordination & Multi-channel Distribution:

Management of communication campaigns (website, social media, press releases, newsletters), adapting messages to the relevant audiences: media, employees, partners, institutions, or the general public.

Media Monitoring & Opinion Analysis:

Real-time monitoring of media coverage and digital conversations to identify weak signals, measure public opinion shifts, and adjust communication strategy accordingly.

Impact Monitoring & Continuous Improvement:

Analysis of media and digital coverage (tone, reach, perception), strategic reporting, and recommendations to enhance reputational resilience and improve crisis management procedures.