Freelancer profile translated to English.
Back to original languageAbout Anne-Sophie
With 15 years of experience in product and trade marketing, I support brands and companies in product strategy and activation, from launch to sales optimization, in France and internationally (supermarkets, hypermarkets, specialty stores, e-commerce, and independent retailers).
Curious and results-oriented, I transform strategic visions into concrete and profitable actions.
🎯 Key achievements:
- Development and management of a Trade Marketing department in France and internationally, with a team growing from 1 to 16 people.
- Annual organization of about twenty B2B trade shows and client events.
- Management of promotional campaigns and boxes (10,000/year) across a wide portfolio of products and licenses.
- Coordination of partnerships with rights holders and management of complex projects.
- Successful marketing launches: Paw Patrol, Flying Fairy, Zoomer.
- Product mix management, development of 360° marketing plans, budget monitoring, and ROI optimization.
- Implementation of marketing and trade marketing processes to streamline product development, launch, and commercialization.
-> My goal: to combine strategy, product management, and commercial activation to maximize product impact on the market.
✅ Areas of expertise:
- Trade Marketing & Retail Activation
- Product Launches & Range Management
- Strategic Marketing & Go-to-Market
- POS Displays & Merchandising
- Operational Marketing & Events
- Team Management & Project Leadership
💡 My approach:
Curious and results-oriented, I transform strategic visions into concrete and profitable actions, with measurable market impact.
French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Rouen (up to 50km), Paris (up to 50km)
Experience
- ERLABSENIOR PRODUCT MANAGERCHEMICALMarch 2025 - September 2025 (6 months)Rouen, FranceSector: Chemistry / Industry- Creation and structuring of a 'Product' department to centralize and streamline the development and commercialization of new products.- Implementation of internal processes to accelerate launches and improve coordination between R&D, production, and marketing teams.- Conducting market research to identify new product opportunities.- Development of launch strategies and design of marketing and communication plans adapted to different customer segments.- Monitoring performance indicators related to launches and tracking return on investment.
- ABYSSE CORPTRADE MARKETING MANAGERRETAIL (LARGE RETAILERS)November 2017 - May 2024 (6 years and 6 months)Rouen, FranceSector: Mass Retail / Retail- Management of a team of 16 people across several subsidiaries, coordinating marketing and trade activities.- Management of the marketing budget and monitoring of ROI tools to optimize campaign effectiveness.- Development and implementation of promotional plans in France and internationally (promotions, box campaigns, etc.).- Development of merchandising concepts and POS display tools to improve in-store visibility.- Creation and management of catalogs, books, and sales pitches for internal teams and clients.- Annual organization of approximately 20 trade shows and B2B events, including logistics coordination, communication, and follow-up on outcomes.- Continuous optimization of marketing processes to improve performance, visibility, and return on investment.
- SPIN MASTER / MECCANOPRODUCT MANAGERRETAIL (LARGE RETAILERS)June 2012 - November 2017 (5 years and 5 months)92100 Boulogne-Billancourt, FranceSector: Mass Retail / Toys- Management of iconic brands: Paw Patrol, Flying Fairy, Zoomer...- Conducting market research, defining ranges and volumes, developing the marketing plan, and optimizing the product mix.- Management of the marketing budget and monitoring of commercial performance (revenue, sales, inventory).- Briefing and supervision of the creation of marketing tools: POS displays, TV spots, promotional materials.- Implementation of trade marketing and promotional operations to optimize visibility and sales.- Commercial interface: presenting products and sales pitches to clients and partners.- Monitoring and analysis of performance to adjust product strategies and maximize return on investment.
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Education
- MASTER IN MANAGEMENTECOLE SUPERIEURE DE COMMERCE - BORDEAUX - KEDGE2009MASTER EN MANAGEMENT
- BACHELOR'S DEGREE IN ECONOMICS AND MANAGEMENTUniversité de Rouen2007LICENCE DE SCIENCES ECONOMIQUES ET GESTION
Certifications
- Digital MarketingLiveMentor2025
- No-code & AutomationLiveMentor2025