Freelancer profile translated to English.

Description

Because today our world is evolving faster than we are, I have adopted the same speed as it.

Fast, agile, and flexible, my freelance status leads me to collaborate with companies on their digital strategy.

Fascinating, constantly moving profession that allows me to transmit, share, and exchange in order to trigger the right levers and adapt strategies according to the market in order to achieve objectives and serve the project.

Beyond my missions, and sensitive to issues of inclusion and exclusion, I contribute daily to high-impact societal projects. The associative environment allows me to work on these exclusion issues in particular, while valuing diversity and more specifically the visibility of women in digital.

Softskills

• Intellection: Analyze and think about solutions to complex problems. Thinking is a constant in my daily life.

• Input: Creativity, monitoring trends, new uses, business expertise. The world is fascinating in its infinite diversity and complexity.

• Learner: Energized and attracted by the process of knowledge, thinking about short-term projects that confront me with new subjects in a short period of time.

• Ideation: Sense of innovation, designing innovative communication projects. Beneath the complex surface, a concept is surprisingly simple and fascinating to work on from a different angle.

• Responsibility: Committed, professional integrity, impeccable morals, loyal.

Hardskills

• Digital project management (PO/PMO, AMOA)

• Design thinking (co-facilitation of workshops, up to 10 people)

• Digital marketing

• Digital Learning

• CRM/PRM Strategy

• Transverse team management

Madskills

• Passionate about travel to the ends of the earth, yoga, sea, dance, DIY

• Professorial experience

• Volunteer (Red Cross/Marseille National Ballet)

• Active volunteer member Girlz In Web and Digital Ladies

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

MAOSAO Consulting
President
DIGITAL AND IT
November 2016 - Today (9 years and 9 months)
Levallois-Perret, France
CEO MAOASO Consulting, created in 2016. My digital expertise is refined with large and small agencies (DDB Paris, Groupe Publicis Dialog, Gyro - Dentsu Aegis Group) by working for all types of clients.

Tools: Trello, Jira, GA, Confluence, Axure, GANTT, Redmine, Scrum, Cheetah Digital, Mailchimp CMS, Qliksense, Slack, talkwalker, hootsuite, lucidchart, salesforces …

Digital Project Manager Saatchi & Saatchi
Responsible for monitoring the agency's digital projects (such as Clariane, Burger King...), managing external teams, reporting, webmastering CRM campaigns.

Digital Project Manager LEO BURNETT
Responsible for coordinating digital production: website updates, digital media assets, and CRM (Automotive Group).

1- DIGITAL PLATFORM: Receive briefs and guidelines, monitor production and validation of digital assets with brands and development teams. Ensure proper integration of SEO recommendations, Guarantee the proper adaptation of briefs from the Central office with the specificities of the French automotive market (consumer habits, legislation, etc.).

2- CRM: Monitor production of newsletters and emailing, monitor CRM performance, propose optimizations, update existing Life Plans. Responsible for coordinating digital production: website updates, digital media assets, and CRM (Automotive Group).

Digital Project Manager BUZZBROTHERS
In charge of digital projects for International clients (Website/ Content Management / CRM )
Develop & implement digital strategies for international clients
o Manage relationships with clients from brief to delivery of projects
o Support planning & execution for on-time delivery of projects

Senior Marketing Program Manager LEDGER
Support the marketing & brand amplification teams (campaigns, partnerships...) and the "VIP services and insurance" team.
- Project management (use and update our tools, meeting organizations...)
- Campaigns and partnership followups
- Products Launch (Design, GANTT..)

AMOA/ Senior Consultant in charge of digital (SGPFUE)
Support for the communication department within the General Secretariat of the French Presidency of the European Union in the deployment of the digital ecosystem

1. Support and Project Monitoring UX/UI (with the selected agency)
* Project management and monitoring (planning, minutes, mock-up tracking, element transmission, internal validation…)
* Workshop and meeting support
2. Operational Digital Consulting and Support
* Project monitoring (Umbraco CMS)
* Support for recruitment of profiles (definition of missions according to identified needs)
* Pre-production testing and monitoring of the site
* Monitoring and management of Accessibility standards for RGAA certification audit
* Mapping of project, editorial, and social media contacts
* Implementation of a workflow/process for managing site and social media content (writing, translation, validation, integration, publication)
* Support and recommendations on role management
* Define the process for managing multimedia content (videos, photos, hosting platforms, downloads, naming conventions…)
3. Workshop facilitation/training
* Design and writing of tutorials for teams within the Ministries for content (editorial calendar; template according to content types; process; multimedia content management…)
* Training of teams on the CMS (co-facilitated with the SGC)

Professional Integration Coach (Openclassrooms)
Support and guide individuals in their strategy for finding an apprenticeship or job (digital, data science, marketing, communication).

- Support in writing CVs and cover letters/emails
- LinkedIn profile redesign
- Visibility and effective communication on LinkedIn
- Job interview advice and simulation

360 Project Manager | Project Owner (Isobar)
Management, consulting, and monitoring of projects for Flying Blue (Air France/KLM loyalty program)

BrandBook design support
Digital consulting, customer experience, and cross-functional project monitoring (podcast project…)
Briefing and management of internal teams
Project monitoring (weekly in English), client reporting

Product Manager | Change Management (Openclassrooms)
PM responsible for CRM deployment and collaboration with teams on user experience
- Needs gathering (writing needs expression, functional specifications, and user stories)
- Studies and implementation of CRM and marketing automation solutions.
- Design/execution of domain models/use cases
- Team monitoring and management
- Training of internal teams on tool usage....

Product Owner | Digital Producer (DDB):
PO on various digital projects, responsible for the digital customer experience for McDonald's France. Participation and writing of needs expressions (Project Kick-off), writing of functional specifications (EPIC - US), management of technical and creative teams (Interface with CRM, application, and IT departments), launch & monitoring of activation, daily monitoring

Work In Progress:
- CRM activation (contests) and loyalty
- In-restaurant terminals (design and user journey for occasional promotions)

Senior 360 Project Manager (Gyro Paris)
Responsible for 360 and digital projects (display, print, off and online campaigns…) in the automotive, construction, health, and education sectors.

- From brief taking and reworking needs expressions
- Budget validation (with an Account Director) and project planning
- Creative briefing and management of internal teams
- Support in facilitating UX/UI workshops
- Media campaign management (VOL, media plan, deliverables...)
- Daily project monitoring (reporting, weekly…)

Project Manager | Project Owner (BNP Paribas):
Digital project management, digital ecosystem audit, cross-functional team management, KPI monitoring and analysis (data management), SEO/SEA optimization, writing functional specifications and technical recommendations, support in developing digital strategy and content strategy

Senior Digital Consultant | Speaker (EFAP Paris):
Facilitation of workshops (mind mapping, creativity, coaching, design thinking) and seminars (fundamentals of 360 communication)

Senior Digital Consultant | Speaker (Ecole Multimedia):
Workshop facilitation for M1-M2 students, support and advice on apprenticeship/internship search in the digital sector, management of company/school relations, business development
PERISCOPE CREATIONS
Account Manager
DIGITAL AND IT
May 2017 - September 2017 (5 months)
Responsible for client relations (SMEs and large accounts):

- New business and prospecting in certain sectors such as NGOs, Tourism, Retail, Public Service....
- Client portfolio management
- Strategic support, brand book collaboration
- Participation in Tenders
.......
Stonepower
Account Director
CONSULTING AND AUDITS
April 2010 - August 2016 (6 years and 5 months)
Marseille, France
- Design and sell coherent and innovative digital strategies (new business and retention) (Consulting, strategic recommendations, and KPI definition)
- Management and identification of new business commercial opportunities, commercial actions, supporting companies in their digital transformation (over 80 client files managed, representing €640K in revenue over 4 years, such as SFR, Pernod Ricard, Orange...)
- Training of teams and clients (CMS, 2.0, over 50 people trained)
E-commerce Consulting Communication Strategy Digital Communication Training Team Management Sales