Freelancer profile translated to English.

Description

After 7 years at BearingPoint advising large corporations in telecommunications and media on their strategic and marketing issues, I have spent the last 2 years supporting digital startups in their launch and/or acceleration phases.

Building on these two complementary experiences, my strength lies in reconciling strategy and operations:

- Strategic vision gains meaning through its execution via an actionable plan and defined resources.

- Conversely, execution only creates value when each action effectively contributes to the implementation of a relevant, articulated, and shared vision.

I can assist you with:

Strategic Marketing:

• Competitor benchmarking & strategic positioning study

• Value proposition & marketing mix (offering, pricing, distribution, communication)

• Go-to-market definition and associated roadmap

• Business plan, pitch deck, and/or executive summary development or review

• KPI definition and implementation of reporting & steering tools

Digital Marketing:

• Assistance in defining your persona profiles

• Assistance in defining/aligning your value proposition

• Search for an optimal lead acquisition strategy

• Analysis and optimization of online and multi-channel customer journeys

• Data-driven recommendations to optimize conversion (e.g., Google Analytics)

I believe in a collaborative approach; I don't deliver pre-conceived recommendations. I start with you and your clients/users and focus on the data you have.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris 11e Arrondissement (up to 50km)

Rainette
Development Support
E-COMMERCE
January 2019 - June 2019 (6 months)
Les Lilas, France
• Development strategy: 3-year business plan, preparation of financial elements (financing plan, cash flow) and investor pitch deck
• Fundraising & Mentoring: preparation for fundraising, obtaining the Laureate label from Réseau Entreprendre 93
• Commercial Development: trade shows, prospecting resellers, agents, and distributors in France and Europe, managing commercial relationships
Business Plan Business Development Fundraising E-commerce Web Marketing Strategy
BearingPoint
Communications & Content Manager
CONSULTING AND AUDITS
April 2011 - January 2018 (6 years and 9 months)
Paris, France
Mission Excerpts

STRATEGIC & PRODUCT MARKETING

Opportunity study for the international development of web brands
• Identification of quick wins in new markets and ROI assessment
• Formalization of a 3-year plan for the deployment of the 3 main brands
• Competitive benchmarking, MVP definition, and Go-To-Market

Opportunity study and strategic positioning assessment for Connected Car
• Qualitative & quantitative analysis of the European Connected Car market
• Interviews with value chain players & assessment of potential synergies
• Recommendations for new positioning & Go-To-Market strategies in B2B and B2C

BUSINESS & OPERATIONAL TRANSFORMATION

Framing and facilitation of the strategic planning process (telecom operator)
• Organization of workshops and seminars with Executives and ComEx members
• Definition of the operator's value proposition for customer experience topics
• Project governance, risk monitoring, and reporting to the Strategy Department

Assistance in the operational transformation of the National Social Aid Fund (Gabon)
• Organizational and operational transition: definition of target roles and processes
• Development of a 360° tool for economic project evaluation (microfinance)
• Framing of a partnership with the Gabonese Development Bank

PROJECT AND TEAM MANAGEMENT

Project management for the deployment of the biometric civil registry (Gabon)
• Project steering on behalf of the Project Director at the Ministry of Interior
• Facilitation of workshops to define the functional specifications of the new tool
• Planning and coordination of training and communication actions

SALES STRATEGY & BUSINESS DEVELOPMENT

Go-To-Market and sales strategy definition (Alliance of European Operators)
• Annual budget exercise (+30 countries, +500 prospects, +50 multinational clients): qualification, segmentation, forecasting, reporting, and analysis
• Acquisition & retention strategies targeting purchasing and/or IT/Telecom decision-makers
• Improvement of the alliance's sales steering processes
Business Strategy Strategic Planning Marketing Market Research Marketing Study Feasibility Study Project Management Team Management
LILM
B2B Development & Customer Service
E-COMMERCE
February 2018 - December 2018 (10 months)
Paris, France
• Customer Service Management (structuring qualification and sales processes...)
• Development of the B2B offering (custom furniture, fitting, project study & design...)
• Development of commercial partnerships
• Contribution to the preparation of the fundraising file
Business Development Customer Service Startup E-commerce