Freelancer profile translated to English.
Back to original languageAbout Anne-Sophie
Outsourced Marketing & Communication Director | Brand Strategy, 360° Communication, and Executive Coaching
Looking for a senior marketing and communication director to structure your brand, manage your 360° communication, or support your executive team? I can help.
With 15 years of experience in brand strategy, multichannel communication, and digital marketing, I offer freelance services to SMEs and mid-sized companies seeking senior expertise without the commitment of a permanent hire.
What I do for my clients:
- Build or revamp brand platforms and visual identities
- Structure and manage a 360° marketing and communication calendar
- Create and deploy editorial plans (social media, blog, newsletters)
- Implement internal and corporate communication strategies
- Coach executives on their communication and public speaking
I have worked with brands such as Undiz (Etam Group), Princesse tam.tam (Fast Retailing Group), and growing SMEs in the fashion, retail, and accessible luxury sectors. Certified in Generative AI for Business, NEOMA BS (2025).
Available for project-based (from 1 day/week) or fixed-fee assignments, on-site and remote.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Neuvième CielOutsourced Marketing & Communication HeadFASHION AND COSMETICSFebruary 2026 - Today (4 months)Paris, France– Structuring the 360° marketing and corporate calendar, editorial planning for website and social media– Building the brand platform and visual identity system (guidelines, logo)– Developing the e-commerce catalog, SEO optimization, website and social media content– Integrating AI tools (Claude, ChatGPT) into content production and marketing workflow optimization– Strategic support for management on positioning and growth challenges
- ECITV, École du Digital et de l'Audiovisuel (Réseau GES)Marketing & Communication LecturerEDUCATION AND E-LEARNINGFebruary 2026 - Today (4 months)Paris, France– Designing and delivering course modules on Brand Platform (12h, Master 2) and Strategic Planning (12h, Bachelor 3): course materials, case studies on real brands, assessment (continuous and final)– Intensive seminars: Agency (24h, Bachelor 3) and Audiovisual Creation & Production (27h, Bachelor 3)
- Élo & John (Family Office Guibor)Head of Brand & CommunicationFASHION AND COSMETICSDecember 2020 - December 2024 (4 years)Paris, France| Eyewear brand, relaunched post-Covid by new shareholders |– Defining the brand platform and deploying the brand strategy and 360° communication (2 segments: optical and sunglasses)– Art Direction: visual identity, brand consistency across all touchpoints– Production of editorial and visual content: photos, videos, digital, print, storytelling, CSR– E-commerce: Shopify redesign, product catalog development, SEO/SEA, blogs, ads, influencer marketing– Strategic partner to the CEO: corporate issues, organizational transformation, structuring– Internal communication: engagement plans, onboarding, management tools
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Education
- Master's in MarketingNEOMA Business School2012Master 2 Marketing
- CPGE preparatory class2008Classe préparatoire CPGE
Certifications
- Executive Certificate in Generative AI for BusinessNEOMA BS2025
- Digital MarketingLivementor2020