Freelancer profile translated to English.

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Description

Specializing in digital marketing, I first worked on CRM customer engagement and loyalty topics in retail:

⭐ Implementation of automations and triggers

⭐ Segmentation and management of the customer database (+1 million customers)

⭐ Direct marketing (print, SMS, emails, outbound calls)

⭐ Analysis and reporting

Tools: Mailchimp, Google Analytics, Splio, Cabestan, Eulerian, AB Tasty, Ysance

I also act as a Product Owner or Digital Project Manager on global interface redesigns or continuous improvement projects.

As issues are never isolated, I have addressed various e-business topics during my assignments:

⭐ E-merchandising / E-searchandising

Optimization or implementation of tools such as Sparkow, Fred Hopper, Endeca, AB Tasty

⭐ PIM and product data

Restructuring of the data model, management of functional evolutions, support for syndication

PIM Tools: Akeneo, Nosica, Riversand

⭐ International website launches - Multi-country, multilingual

Tools: Wordpress, Prestashop

I am available to help you, on a time and materials or fixed-price basis, with your digital and e-commerce challenges :)

My strengths:

My adaptability, my good humor, my customer focus, my multi-disciplinary profile!

You will find below some examples of projects already completed.

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km), Lille (up to 15km)

Confidentiel
Product Owner
E-COMMERCE
February 2020 - Today (6 years and 4 months)
Paris, France
Context: PIM migration and continuous improvement
Objective: Make the PIM the central repository for reliable and unified product data, consolidate the data model, onboard data-using teams

> Facilitate workshops with business teams
> Estimate and define the roadmap and projects
> Backlog management
> QA and technical-functional acceptance testing
> Facilitate steering committees
> Manage training sessions
> Implement syndication solutions
Project Management PIM E-commerce Syndication Training QA Technical Acceptance Testing Functional Acceptance Testing
Confidentiel
Support for the phygitalization of the point of sale
AGRICULTURE
September 2019 - April 2020 (8 months)
Paris, France
Context: As part of the launch of a new store concept, the client wishes to develop links between the physical store and the web to offer a seamless customer experience
Objective: Advance through test & learn on the pilot store to deploy and replicate the model across the network

> Development of online and offline strategy around omnichannel actions
> Definition of commercial plans (timeline, retroplanning)
> Implementation of automations and specific web modules
> Implementation of a subscription system
> Support for the sales team in deploying new tools in-store
> Web project management in quick win / continuous improvement mode
Strategic Planning Digital Communication Communication Strategy Phygitalization Google Analytics
Confidentiel
Customer Relationship Manager (CRM)
FASHION AND COSMETICS
November 2018 - March 2020 (1 year and 5 months)
Lille, France
Context: Transition management and project management

Automations and triggers:
> Study and rationalization of customer journeys
> Validation of personalization scenarios
> Workflow configuration
> Acceptance testing and QA

Customer engagement:
> Redesign of the loyalty program
> Development of the engagement plan
> Projections, targeting, and campaign analysis
> Implementation of tests (new offer mechanics + AB testing)
> Reporting to the marketing committee

Database segmentation:
> Support for customer segment redesign
> Rationalization of targeting
Direct Marketing Automation CRM Data Analysis Loyalty AB Tasty Marketing Emailing QA Acceptance Testing Email Marketing Mailchimp Functional Acceptance Testing