Anne-Sophie Guillou

- UX research (qualitative and quantitative) for several countries (FR, US, UK, JP, HK) : interview, focus group, workshop, remote user tests, prototype tests, A/B tests - UX performance analysis to support roadmap projects or as a global UX reporting : Google Analytics, Content Square, Dashboards Superset (with data science team), analysis of NPS surveys and their verbatims, creation of quaterly UX reports. - Projet management to improve Clarins websites and performances : AMP, Styleguide, e-selfcare, Omnichannel projects.

Adviso is a digital advisory and strategy agency based in Montreal I had the opportunity to work on several projects: - Strategic planning for website creation or redesign, product ownership during production, and launching phases - User stories writing, documentation of features backlog and prioritization - User Experience audit, tests, mapping and recommendations of improvements. (websites, mobile apps) - Inbound marketing strategies : content planning and creation, lead generation strategy, workflows for lead nurturing, lead scoring, definitions of MQL and SQL - Benchmark of omnichannel UX best practices (websites, mobile apps, stores, market places, social media...) - Conception and creation of omnichannel executive performance reports - Annual planning and digital strategy recommendations (SEO, SEA, UX, Analytics) - Audit and Selection of technology or specific tools for my clients (Inbound Marketing, e-mail marketing, marketing automation, CMS, online voting systems...). Training on how to use these technology or tools Work with a diverse range of clients: Banks, arts & crafts, professional associations, retail, healthcare, food, e-commerce, B2B, B2C and B2B2C