Anne-Sophie Faure

• Manage the team of merchandising designers (3 people): facilitate and prioritize their work, coordinate projects, instill strategic and retail thinking.

• Organize the trade animation plan and produce recommendations.

• Define the point of sale visual identity to increase the relevance of creations and their consistency, ensuring a 360° brand vision.

• Write strategies for new distribution channels (pharmacies): signage, wording, target, layout, POS, space negotiation.

• Participate in the inter-departmental 'Go to Retail' project, manage test store openings and prepare concept deployment by writing guidelines.

• Coordinate the design of makeup launches and create the merchandising setup.

• Lead the 'Re-enchant SkinCare' project with Sephora and implement the concept.

• Support markets in their point of sale design implementation and adapt the product offering to increase profitability.

• Manage external agencies: briefs, follow-up of creations then 3D and print productions.

• Coordinate the renewal and development of all makeup POS with marketing and purchasing departments by consolidating market needs.

• Train international stakeholders: local merchandisers and sales force.

• Follow store opening and remodeling projects in department stores with international architects and sales representatives, then manage the layout.

• Develop permanent POS and traveling makeup tools (displays, gondolas, bars, open sales) as project manager.

• Write Makeup Merchandising files, usage guidelines, staging, and manage market orders.

• Coordinate and manage product launches with different departments (marketing, purchasing, designers): brief, mock-up, cost, planning, and guide writing.

• Define the positioning strategy for ranges and products, then issue planogram guides.

• Participate in product development in collaboration with the Project Manager.

• Manage the Lip and Nail range portfolio and product positioning.

• Develop 360° campaigns with key drivers (Artistic Direction, Creative Studio, Media, Press, Digital, Training, CRM, POS): writing briefs, monitoring schedules and costs, coordinating stakeholders.

• Manage and coordinate information with regions and markets: writing international and commercial presentations, updating various tools.

• Market research and competitive intelligence: analyses, business reviews, and campaign reports.