Freelancer profile translated to English.
Back to original languageAbout Anne-Sophie
Senior Marketing Consultant - primarily works in the Luxury and Beauty sector. +8 years of experience with brands such as Louis Vuitton, Dior, Jo Malone, Tom Ford, Byredo, Off-White etc.
Supports brands in their strategic development: definition of marketing plans, communication, product strategy, digital marketing, as well as market deployments such as US, China, Korea, UAE, Europe with dedicated Trade marketing plans.
Senior Marketing Consultant - in the Luxury and Beauty sector. +9 years of experience on brands such as Louis Vuitton, Dior, Jo Malone, Tom Ford, Byredo, Off-White, Simihaze Beauty etc.
Brands' support on their Strategic development: definition of marketing plan, communication, product strategy, digital marketing but also on market deployments - opening such as US, China, Korea, UAE, Europe with dedicated Trade marketing plans.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceSenior Beauty Marketing ConsultantFebruary 2023 - Today (3 years and 4 months)Paris, France• Brand Strategy• Brand Marketing• Digital Marketing• Communication - Media• Positioning• Product Strategy• Trade Marketing• Project management• Market opening (EU, ME, China, Korea, US etc.)
- OFF-WHITEBeauty Marketing ManagerJune 2022 - Today (4 years)Milan, Metropolitan City of Milan, Italy- Create and support a new category- Build strategy and positioning, overseeing products building, marketing plan, trade marketing, retail experience
- BYREDOContent Strategy ManagerMarch 2021 - May 2022 (1 year and 2 months)Paris, FranceOverseeing the brand languages and expressions across all markets and all formats. (visual, video, copy)- Build brand awareness and engagement across all channels- Content strategy definition and brief 24 to 12 months before launch- Definition and deployment of content and global media strategy - 6 month before launch- Global and local content strategy coordination (.com, social, e-retail..)- In charge of social channels (Instagram, Facebook, TikTok, WeChat, Weibo, Little Red book)- 360 media activations
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Education
- MBA Luxury Brand Marketing and International ManagementInstitut Supérieur de Marketing du Luxe - Sup de Luxe / EDC Paris2015MBA Luxury Brand Marketing and International Management
- Bachelor of Science in MarketingConservatoire National des Arts et Métiers2014Bachelor of Marketing and Management of Innovation, Marketing