Anne-Sophie Boucher

• Job creation

Assessment of graphic needs and implementation of the necessary tools for relevant global communication.

• Art Direction

Reflection and proposal of a new articulation and modulation of the existing graphic charter.

Development of new graphic codes in anticipation of the revision of the institute's visual identity and development of tools useful for promoting their offerings and enhancing their treasures. Advice on possible adjustments regarding sub-brands.

• Pedagogy and transmission

In addition to these missions, there is the training of collaborators on visual communication in a PowerPoint presentation and an introduction to InDesign software.

COMMUNITY MANAGEMENT

• Management of e-reputation and brand influence

• Construction of social media strategy

• Definition of editorial line and writing of the corresponding charter

• Digital benchmark execution

• Implementation of competitive intelligence systems

• Storyboard creation

• Development of advertising campaigns

• Publication planning and monitoring via tracking calendar

• KPI monitoring

• Community moderation and management

• Creation of moderation charter

• Management of collaboration with content creators and influencers

• Social media animation (Meta groups, Tik Tok, Snapchat, Pinterest, Twitch)

• Creation, narration, and production of podcasts

• Organization, broadcasting, and online live video speaking

GRAPHIC DESIGN AND ART DIRECTION

• Development of creative strategy

• Overall communication management

• Project coordination and execution

• Multi-platform deployment (print/web)

• Budget management

• User experience analysis and feedback

INTERVENTIONS WITH MULTIPLE BRANDS INCLUDING:

HUJEMAX, LA VILLA DU REGARD, VAIBA, MARIE BRIZARD, WILLIAM PEEL, VIGNOBLES LENOBLE, ETC.

Guest speaker for students from 3 schools: EMLV, ESILV, and IIM during the PULV transversal week.

Training on the basics of visual communication. Theme: "How to sell your ideas."

Sharing of experience, knowledge transfer, and creative pedagogy.