Freelancer profile translated to English.
Back to original languageAbout Anne-Sophie
After 5 years as a CRM Project Manager, I want to continue diversifying my areas of expertise and take on new challenges.
🚀 I can help you with:
🔸The overall definition of your customer contact plan across your various markets and channels
🔸The segmentation, exploitation, and hygiene of your databases
🔸The design, integration, and sending of your campaigns (email, SMS, push notifications, WhatsApp...)
🔸The implementation of automated workflows
🔸The analysis and optimization of your campaigns: KPI monitoring - AB testing
👩🏽‍💻 📩 📊
Analytical, data-driven, performance-oriented profile
Attention to detail and aesthetic sense
Excellent written communication
Fluent English
Have a project? Let's talk! đź’Ś
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Can work on-site
Montpellier (up to 50km)
Experience
- WeightWatchers FranceCRM Project ManagerHEALTH AND WELLNESSFebruary 2022 - August 2022 (6 months)Paris, France- eCRM Acquisition Strategy: implementation of recruitment campaigns, briefing and monitoring of creations with the agency and analysis of results (Email, push, SMS).- eCRM Strategy for WW Shop e-Commerce site: implementation of campaigns, briefing and monitoring of creations with the agency and analysis of results.
- Relais ChateauxE-Marketing Project ManagerHOSPITALITYSeptember 2020 - September 2021 (1 year and 1 month)Paris, FranceCustomer contact plan:- Participate in the validation of the contact plan (cyclic campaigns, loyalty, triggers) and in the monitoring of CRM tools in close collaboration with the CRM & Loyalty Project Manager.- Ensure the relevance of email communications with target customers or prospects.- Define and configure contact scenarios in the multi-channel campaign management and distribution tools.Annual calendar and campaigns:- Define the key periods for email communication to customers and prospects, according to the segmentation of their customer profiles, their markets, and their expectations.- Ensure the coordination of the direct digital communication schedule for all departments (marketing, communication, member services, management...).- Produce and integrate the content of email campaigns, ensure their validation, and launch the campaigns.Analysis and reporting:- Ensure regular reporting of the key success indicators of the contact plan and campaign results in order to share the summary and contribute to the business and marketing strategy for customer base development and loyalty.
- Relais ChateauxE-Marketing OfficerHOSPITALITYJanuary 2017 - September 2020 (3 years and 9 months)Paris, FranceEmail marketing & CRM- Coordination of international B2C, B2B & internal e-marketing campaigns.- Production of e-newsletters (schedule management, creative proposals, content integration, translation management, agency brief preparation, tracking).- Monitoring and analysis of campaign performance using web analytics and routing tools.- Recommendation of optimizations, creation of new templates and editorial content to improve newsletter channel results.- Monitoring of DMP imports, participation in targeting and segmentation actions.- Implementation of automated scenarios related to the customer journey.Website animation- Planning and management of multilingual graphic and editorial content.- Development of performance monitoring tools and recommendations for UX optimization.- Definition of an A/B testing strategy, implementation, and reporting of results.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor of Business Administration (BBA) - Digital Marketing MajorInseec Lyon2017Droits du commerce numérique In bound marketing & E-CRM Nouvelles tendances digitales Marque, Réseaux Sociaux et contenu éditorial Projet Digital Marketing E-consumer behavior Panorama des technologies web Digital communication SEA Digital communication SEO Techniques de modifications d’images avec Photoshop Ingénierie d’affaires et Key account Manager Stratégie d’entreprise Stratégie et gouvernance d’entreprise Change management & organizational behavior (GB) Méthodologie du mémoire de recherche appliquée Méthodologie et résolution de cas stratégiques Credit and cash management (GB) Design thinking (GB)
- Master 2 (M2) Data Strategy, UX Design & Digital MarketingSup de Pub Paris2018Data Mining Les études, sources et usages Les nouveaux modèles "Data-Centrés" Personae et Parcours Utilisateur Utilisation de la data en recherche de nouveaux marchés Certification Google Analytics & Google Adwords
Certifications
- Google AnalyticsGoogle2018
- Google AdsGoogle2018