About Anne-Sophie
French
Native or bilingual
English
Conversational
Spanish
Basic
Experience
- ATLAS FOR MENE-merchandising ManagerE-COMMERCEMarch 2025 - Today (1 year and 3 months)Paris, France• Management of the e-merchandising strategy across all international sites to optimize product presentation and maximize conversion (Atlas For Men & Marketplace)• Creation and management of web sales: definition of product selections, coordination of featured products and navigation consistency.• Continuous optimization of customer experience: personalized features (best-sellers, customer segmentation), navigation trees and filters.• Global site monitoring: visuals, filters, menus, ranking, internal search engine, up-sell and cross-sell features.• Monitoring and analysis of e-merchandising performance via Power BI, ContentSquare and internal tools: reporting and optimization recommendations.• Configuration of commercial offers• Supervision of e-catalog creation: planning, visual consistency, content validation.• Optimization of product sheets (visuals, texts, attributes) to enhance commercial relevance.• Validation of e-CRM emails and product personalization via Reelevant for targeted and effective communication.
- Atlas For MenE-Merchandising and Commercial Animation OfficerE-COMMERCESeptember 2023 - March 2025 (1 year and 6 months)Paris, FranceE-Merchandising: Featuring content, visuals, articles, and videos on the site (product pages, list pages, home page, menu)Management of product promotionsManagement of product texts and images to enrich product descriptions in the PIMManagement and monitoring of e-catalog creationsCompetitive benchmarkingCreation of web salesUpdating of site navigation treesSite monitoring: visuals, filters, menu, side menu, ranking, internal search engine, up/cross-sell..Performance monitoring and analysis + reporting (Power BI, internal analysis tools...)Personalization of Reelevant emailsContent Square analysisWeb Animation Mission: Drafting briefs for collections and special operations and following up with web designersRecommendation of products to feature in kits, on the Home Page, and on landing pagesPublishing all commercial animation featuresManagement of print contests on the webManagement of pop-ins and widgets on the CMSConfiguration of promotional offersValidation of email creationsPerformance analysis
- Atlas For MenE-merchandising AssistantE-COMMERCESeptember 2022 - September 2023 (1 year)Paris, FranceCreation of web salesDatabase update: texts and photos in the PIMPerformance monitoringMonitoring of various websites and product featuringCompetitive benchmarkingProduct tag management in the CMS, page population modification...Content Square analysis and reporting
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