Freelancer profile translated to English.

Description

Acquisition marketing specialist for over 6 years, I help B2B startups and scale-ups grow.

From defining your business objectives to implementing ROI-driven campaigns, let's discuss your projects together.

Specifically, how can I help you?

**Strategy**: Marketing audit and definition of your positioning (identification and understanding of your ICP, their buyer journey, competitive benchmark...)
**Acquisition**: Definition of content and acquisition strategy, operational implementation of your channels (landing pages, emailing, SEO, social media, ads, events, co-marketing...)
**Conversion**: Creation of automated nurturing sequences in your CRM to generate MQLs, lead scoring/grading strategy
**Tracking**: Management and implementation of relevant KPIs for your business

Whether you are a CEO or a member of the Marketing team, if you are looking to accelerate your growth and develop your acquisition channels, let's discuss.

💌 Feel free to contact me.

*And if you're not familiar with all these acronyms, don't worry! What matters is that I'm here to help you generate qualified business for your company. That's clear, right?

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Moments lab
Growth Marketing Ops
October 2025 - Today (8 months)
Paris, France
Built and optimized the CRM setup (HubSpot), including lead scoring and ICP definition to prioritize MQLs and improve Sales qualification
Optimized acquisition channels (Google Ads) and conversion journeys to increase MQL generation
Marketing Ops Google AdWords CRM Inbound Marketing
MBA DMB EFAP
Guest Lecturer in Growth Marketing
October 2024 - November 2025 (1 year and 1 month)
Hôtel de Ville, Paris, France
Teaching students the fundamentals of Growth Marketing: lead generation, lead tracking, funnel optimization... with practical exercises to prepare them for real-world business scenarios.
Planning and execution of multi-channel online lead generation campaigns
Inbound / Outbound acquisition
Nurturing strategy
Automated cold sales nurture campaigns
Cross-sell / Up-sell
Measure campaign performance, lead lifecycle, conversion and business results
Marketing Ops strategy : enrich leads, optimize automation techniques, CRM Management, lead scoring and lead attribution
Growth Marketing Mentoring
Morning
Head of Acquisition Marketing
August 2024 - February 2026 (1 year and 6 months)
Paris, France
Planning and execution of cross-channel B2B acquisition campaigns (SEA, SEO, Social Ads) across the full funnel, in collaboration with a media agency
Definition of acquisition strategy, goals and KPIs, with ongoing performance tracking and optimization
Close collaboration with sales teams to generate qualified leads (MQL) and feed the pipeline
Lead Generation Inbound Marketing

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Master of Business
MBA Spécialisé Digital Marketing & Business
2020
Master of Business Administration - MBA, Marketing digital
Master - Business Law
University of Poitiers
2018
Master - Droit des Affaires

Marketing Consultant

Anne Raballand

Marketing Consultant | Acquisition Expert

About Anne

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