Anne Quénelle

Work alongside you to placeconsumer knowledge at the heart of decisionsand transform insights into concrete opportunities to **nourish, inspire, and stimulate brand growth**.

Withover 20 years of experience in research and consulting firms(Ipsos, Repères, Added Value, KANTAR), I have acquired solid expertise in consumer insights and brand strategy consulting.

Beyond analyzing behaviors, preferences, needs, and societal trends—essential for staying in tune with your market—I have broadened my skills throughout my career to have aglobal vision of brand challengesand move insights from observation to concrete action.

➜A transformative ambition- For me, research is a means to illuminate decisions and drive & support change, rather than an end in itself.

➜A committed partnership- Far more than a service provider, I position myself as a true partner, involved alongside you with a real understanding of your challenges and objectives.

➜Agile collaboration- I adjust my approach and mobilize my various expertise based on your needs, prioritizing responsiveness and flexibility to achieve concrete & sustainable results.

➜A holistic approach- I integrate market context and trends, then focus on engaging stakeholders for relevant & actionable insights.

⚡️INSIGHTS

Conducting all types of quantitative studies & Supervising hybrid protocols

⚡️SEGMENTATION

Typologies, Needstates, Support to identify Brand and Innovation opportunities

⚡️BRAND AND INNOVATION STRATEGY

Data curation, Workshops & Consulting for sustainable growth

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