Freelancer profile translated to English.

Description

Communication consultant, I build with leaders, Chief Communications Officers, HR Directors the discourse and content that give meaning to their brand and create value for their business.

Result: brands are valued for their uniqueness, their communication focuses on engaging topics for their target audiences, their actions gain coherence and impact, and teams develop their skills.

Some advantages for my clients: I support them from strategy to operations (12 years at Publicis Groupe, consultant for over 15 years), I bridge all communication spheres (institutional, commercial, HR, internal...) and partners from all fields (digital strategies and social media, web development, SEO, graphic design, video, photo and press distribution, podcasts, journalism, writing, AI...)

And to bring out the uniqueness of brands, I rely on the ID Shaker® method which I co-developed.

Some B2B and B2C references:

Adobe

Apec

ASN

Axa

BusinessFrance

CEA

Egis

Globalis

ICFHabitat

Inria

GroupeLFB

LyonnaisedesEaux

Nestlé

PalaisdesThés

Oscaro

SopraSteria

Spiebatignolles

Visa

More info: Brand Content | Anne Pinto, Brand Identity and Content Consultant annepinto.com

linkedin.com/in/annepinto/

#content #contentmarketing #editorial #brandcontent #brand #branding #writing #celsa #AI

Industry field of expertise

Languages

Spanish
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km)

Anne Pinto Conseil
Consulting and Audit: Brand Identity and Brand Content
February 2003 - Today (23 years and 4 months)
92130 Issy-les-Moulineaux, France
Independent consultant, I support the performance of content strategies through branding and editorial, in coherence with SEO/GEO, graphic design, data…

MY APPROACH: 5 ENTRY POINTS TO A SUCCESSFUL CONTENT STRATEGY

1- Your Brand: Draw the originality of your content from your brand's DNA and uniqueness>> I invite you to discover the ID Shaker® offer

2- Your Targets: Define and qualify your audience to focus your content on topics with high added value, attractive and engaging in customer journeys(data & content marketing)

3- Your Communication System: Challenge the existing and optimize it by thinking cross-platform digital and print, by working on the coherence and synergy of media, by exploiting each format(with its own codes) to create specific experiences

4- Your Objectives: Define them, ensuring they are measurable and "prioritize" them

5- Your Production: Organize by simplifying processes, involving and training teams, developing production (AI) and management tools, and "sourcing" service providers

Some references: Adobe, Apec, ASNR, Axa and Axa Mutuals, CEA, Globalis, ICF Habitat, Inria and Inria Startup Studio, GroupeLFB, La Poste, Leonard (Vinci group), Oscaro, SopraSteria, Spiebatignolles, Visa
Branding Brand Content Content Marketing Brand Voice Editorial Strategy
CELSA Paris-Sorbonne Alumni
Secretary General CELSA Paris-Sorbonne Alumni
March 2005 - May 2014 (9 years and 2 months)
Neuilly-sur-Seine, France
Volunteer management of the Association (approximately 1,000 members). First association to bring together all communication professionals. Development of professional and para-professional activities, community animation.
Community Management
PUBLICIS CONSULTANTS / VERBE
Deputy General Manager Verbe Consumer (last position)
DIGITAL AND IT
April 1991 - February 2003 (11 years and 10 months)
PARIS
Conception and management of over 100 editorial and brand content projects for consumer, B2B, and internal online and offline publications, team direction and assembly: client magazines, commercial and institutional publications, emailings, newsletters, advertorials…
Key clients: AOL, A nous Paris, Boiron, Camif, Carrefour, Conseil général des Côtes d'Armor, Mondelez, Nestlé, Renault, Scania…
Top Com Gold and Silver Grand Prizes.
Communication Strategy Editorial Strategy Content Marketing Brand Content Branding

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Master 2 en techniques de l'information et de la communication - option Publicité Marketing
CELSA PARIS SORBONNE
1991
Marketing Publicité Communication Information Branding

Communication Consultant

Anne Pinto

Brand voice & Brand content

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