Freelancer profile translated to English.
Back to original languageAbout Anne
Passionate and expert Social Media Strategist in communication project management, I have been helping companies, from VSEs to major brands, to boost their digital presence and implement impactful social media strategies for several years.
Combining strategic vision and operational management, I design and execute tailor-made editorial plans, coordinate international creative teams, and ensure the consistency of your message across all communication channels. Through rigorous analysis based on key performance indicators (KPIs), I optimize every action to guarantee a measurable and sustainable return on investment.
Always on the lookout for the latest digital trends, I transform your challenges into opportunities by collaborating closely with influencers, agencies, and internal teams.
Available for one-off missions or strategic partnerships, I am ready to take on new challenges and help you turn your digital ambitions into concrete successes.
If you would like to work together, contact me at: A translator by training, I am capable of working 100% in English 🇬🇧
More information at annitapierrotplenard.com
My skills at a glance:
→ 360° Communication & Media Strategy
→ Print and digital project management (from brief to delivery)
→ Positioning recommendation and strategic media selection
-> Social media strategy
→ Influencer campaign
-> Media plan development
-> Campaign monitoring & Reporting
→ Competitive analysis and monitoring
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Montpellier (up to 50km), Nîmes (up to 50km), Béziers (up to 50km)
Experience
- Call Me AnnitaSOCIAL MEDIA STRATEGIST & SENIOR PROJECT MANAGERFebruary 2025 - Today (1 year and 4 months)I help companies and freelancers define and structure their social media communication.✅ Instagram✅ Tiktok✅ LinkedIn✅ FacebookAll business sectors. All types of media budgets.
- Oliver AgencySocial Media ManagerOctober 2021 - January 2025 (3 years and 3 months)FranceBrands supported:• Durex France, Belgium, Netherlands on Instagram, Tiktok and Youtube• Veet France and VeetMen France on Instagram and Tiktok• Biofreeze France on Instagram and Tiktok• Intima France on Instagram and TiktokMissions carried out in French 🇫🇷 and English 🇬🇧📌 Social Media & Influence Strategy:• Development of high-performance organic and paid SM strategies, both one-off and long-term.• Definition of the strategic plan• Definition of the editorial calendar and engaging content production (budgeting, planning, production organization)• Photo and video shoots.• Video editing.• Influencer partnership management: profile identification, contract and budget negotiation, activation monitoring, and performance reporting.• Organization and activation of events related to social media campaigns to maximize visibility and engagement of target audiences.📌 Performance Monitoring & Optimization:• KPI analysis (community tracking, engagement, conversion, reach) and implementation of reporting to continuously optimize digital strategies.• Data-driven recommendations to refine campaigns and maximize the ROI of social media actions.• Presentation of reports to the client.📌 Creative Resources Management & Team Organization:• Management of creative teams (graphic designers, videographers, community managers) to ensure production consistency.• Planning and management of studios in France and South Africa to ensure deadlines and campaign objectives are met.📌 Digital & SM Project Management:• Steering and coordination of social media projects, including content production and distribution across the brand's various networks• Communication with clients to understand their needs, define strategies, and ensure effective activation monitoring. Tiktok ads manager, Meta BM, Sprinklr, Adobe Suite, CapCut
- Oliver AgencySenior Project ManagerFebruary 2020 - December 2021 (1 year and 10 months)Paris Metropolitan Area, FranceClient: Reckitt BenckiserBrands: Durex (FR-BE-NL), Veet (FR-BE-NL), VeetMen (FR-BE-NL), Intima, Nurofen, Dettol (FR-BE-NL)Missions carried out in French 🇫🇷 and English 🇬🇧• Digital (web, digital publishing, e-commerce), print (POS, packshots, brand documentation) and TV project management.• Client relations.• Management of resources in France and South Africa.• Scheduling, organization of production studios.• Account management with the CD for several months to ensure team development.🔧 Monday, Veeva Vault, Adobe Suite, Microsoft
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Education
- Master of ManagementESCP Europe2015Master's degree, Management de l'édition
- Master's Degree, Communication, Events, PRECS Paris (European Communication School)2014Mastère, Communication, événementiel, RP, Communication, événementiel, RP