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Anne PeireAP

Anne Peire

Fractional VP Sales | GTM | Revenue Growth

€1,229/day
London, GB
15+ years

Average response time: 1 hour

About Anne

I help B2B SaaS companies accelerate growth, strengthen GTM execution and scale high performing sales teams.

Over the past 15+ years, I have:
  • Generated $9m in revenue in 18 months
  • Helped scale Fountain from $150k to $10m ARR
  • Contributed to Fountain's $185m Series C raise
  • Experienced a successful exit through Adap.tv's acquisition by AOL and later Verizon
  • Built and led international sales teams across 7 markets.
I work with founders, VC and PE backed businesses, scale ups and growth stage companies to improve commercial execution, accelerate growth and expand into new markets through a combination of strategic leadership and hands on execution.

I help founders improve pipeline generation, conversion and sales performance without adding unnecessary headcount.

Alongside my fractional work, I advise businesses on operational efficiency, automation and AI through my company, 10PM.

=> Recommendations and additional endorsements are available on LinkedIn: linkedin.com/in/anne-peire
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
London (up to 10km)

Experience

  • 10PM & BridgeBloom,
    Founder
    May 2025 - Today (1 year and 2 months)
    London, UK
    Fractional Sales Leader and operations advisor for B2B SaaS and professional services.

    • 10PM (Apr 2026 onward): Identified workflow inefficiencies and automation opportunities across professional services firms, helping founders reclaim 5 to 12 hours per week.
    • BridgeBloom (May 2025 onward): Built vendor neutral software selection frameworks for leadership teams choosing CRM, ATS, spend management and AI platforms.
    AI Automation Workflow automation Digital Transformation Process optimisation Software buying
  • Soldo,
    Head of Sales UK
    October 2024 - May 2025 (7 months)
    London, UK
    Fintech scale up. Spend management platform combining smart prepaid cards, automated workflows and real time reporting.

    • Restructured the UK sales team, hiring more senior Account Executives aligned with scale up growth objectives.
    • Established core sales infrastructure: playbook, sales decks, vertical specific messaging and best practice guidelines.
    • Drove a 60% increase in average contract value by pushing for multi year contracts and coaching reps on the bigger picture, selling beyond the UK entity into the wider group where rules of engagement and territory allowed.
    • Implemented a structured upskilling plan to lift team performance consistency.
    Sales leadership Team restructuring sales strategy
  • Fountain,
    Sales Director, International
    November 2020 - February 2024 (3 years and 3 months)
    London, UK
    HR tech scale up. ATS for high volume hiring, supporting more than 1.2m hires annually across 78 countries.
    • Director, International Sales Feb 2022 to Feb 2024
    • EU Sales Lead Nov 2020 to Feb 2022

    Promoted from EU Sales Lead to Director, International Sales after generating $9m revenue in 18 months as Individual Contributor, approximately 50% of total company revenue. This contributed directly to Fountain’s Series C raise and global expansion.

    Built and led 7 Enterprise AEs across UK&I, Nordics, DACH, France, India, South Africa and Australia.

    Reported to the CRO.

    Owned GTM strategy across multiple regions: pipeline building, forecasting, reporting, marketing and PR agency
    relationships, round tables, webinars and thought leadership events.

    Generated $1.5m in 2023 with a fully ramping team in brand new regions and no local support. Two reps named Best Performer of the Year out of 18 globally.

    Personally hit 140% of quota in three months in 2020 (while ramping), 800% of $1m quota in 2021, and 150% in six months of 2022
    Go-to-Market (GTM) Strategy Global expansion Enterprise Sales Sales leadership Revenue growth

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Education

  • Business School - Masters in Marketing and communication
    Kedge Business School
    2004

Certifications

Skill set

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