Anne Mills

Member of the Executive Committee. Management of global communication strategy (internal, external, digital, HR, crisis). Consulting for executives, leading a team of 10 communicators, coordination with HR, General Management, and internal/external stakeholders.

Challenges:

 Reposition the image of engineering in a high-pressure sector (nuclear industry, health crisis, transformation)

 Attract talent, support internal transformations, enhance the visibility of the CEO

Main missions:

 Implementation of a 360° communication strategy (press, social media, events, executive speeches)

 Launch of a multi-channel employer brand campaign (videos, job dating, trade shows)

 Organization of management conventions (digital during Covid), writing of articles, media training

Strategic consulting for Group General Management. Support for post-crisis HR transformation, internal repositioning, assistance to the Executive Committee and the CEO on sensitive managerial and social communication issues.

Challenges:

 Mobilize managers in a context of reorganization and social tension

 Reposition the group's employer brand

 Clarify HR communication within a global transformation framework

Main missions:

 Development of managerial talking points and mobilization materials

 Design of the new employer brand platform

 Consulting and coaching for executives

Creation and management of the BU's strategic communication. Structuring of the offering, institutional and commercial positioning, development of notoriety and international partnerships.

Challenges:

 Position a newly created BU as a recognized player in nuclear training

 Support commercial growth and enhance the group's expertise image