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Anne MarschnerAM

Anne Marschner

Branding | Communication | Content with Heart & Brain

€690/day
1 project
Berlin, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne

Communication hero, branding brain & content marketing acrobat: For more than 10 years, I've loved content and messages on the web and in the analog world.

My superpowers are
🚀 I think in solutions and always several steps ahead.
🚀 I love to create and build things, and have done so since I was a child.
🚀 My empathy allows me to empathize with and think from many situations and perspectives.

I've always been very good at building and executing various disciplines and projects. With me, you get a partner who works independently and motivated, doesn't offer off-the-shelf solutions, and fully engages with you. I'm brimming with ideas and solutions, and am equally analytical and creative. Furthermore, through my own founding experience, I have a strong entrepreneurial mindset.

In my permanent positions, I was often used as a firefighter, as well as for the management and introduction of innovations and new projects. I led many large interdisciplinary teams.

My experience at a glance
- Building and managing a PR department
- Managing corporate communications, including communications for HR, employer branding, and sales
- Relaunch, management, and building of several corporate magazines with an increase in impressions of more than 60%, strong user and SEO focus
- On-camera experience: RTL, rbb, Facebook, YouTube, including live broadcasts
- Team lead experience
- Project management for the organization of trade fair appearances (dmexco, 20 employees), partnerships, and own events
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • mytayls
    Founder & Visionary
    E-COMMERCE
    March 2020 - Today (6 years and 2 months)
    Berlin, Germany
    To simplify the lives of pet owners, I built mytails. In the app, pet lovers can find and book pet services. From conception to market analysis, trademark registration, no-code app, user research, website, etc., I did everything independently.
    Web Design Conception Market Analysis Go-to-Market Strategy (GTM) Marketplace Prototyping Sales Marketing Business Development Business Plan Financial Planning
  • Checkout Charlie GmbH - ein Unternehmen der Mediengruppe RTL Deutschland
    Team Lead PR & Communication
    E-COMMERCE
    September 2019 - Today (6 years and 9 months)
    Berlin
    Independent establishment of the PR department
    Internal and external corporate communications, including style guides, employer branding, crisis communication, etc.
    PR B2B & B2C (topic planning, production, seeding, monitoring – process entirely in-house)
    Project management for the relaunch of the magazine "Perspektief" and the corporate website (conception, content, stakeholder management + external service providers)
    Operational management of the aforementioned magazine (traffic uplift since takeover: 120%)
    Content marketing campaigns (with SEO focus, cross-channel) as well as establishment of new content marketing models
    Event management and trade fair appearances (Dmexco 2017-2019, digital conference 2020)
    Communication with agencies & external service providers
    Budget planning and responsibility
    Influencer marketing (campaign management, budget)
    TV & moving image: Conception and execution of TV appearances as well as own video content
    Monitoring and measurement of PR work, content marketing, brand awareness
  • SPARWELT GmbH - ein Unternehmen der Mediengruppe RTL Deutschland
    Manager PR and Communication
    E-COMMERCE
    January 2017 - September 2019 (2 years and 8 months)
    See Checkout Charlie. SPARWELT GmbH was renamed Checkout Charlie GmbH in June 2020

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Education

  • Bachelor of Arts
    Magdeburg-Stendal University of Applied Sciences
    2015
    Studiengang Journalistik & Medienmanagement (Fokus: Medienmanagement), Abschlussnote: 1,5 Bachelorarbeit: Content Marketing & Konzeption sowie die Vermarktung eines Media Asset Management Systems (Note: 1,0) Großteil des Studium waren parktische Projekte, auch in Zusammenarbeit mit Unternehmen

Skill set

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