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Anne-Marie Willi BuenoAW

Anne-Marie Willi Bueno

Be accompanied by a marketing expert

€1,000/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne-Marie

☘️ After more than 12 years working in the marketing departments of various companies, I now offer my skills to support organizations with my marketing expertise, particularly in: strategic audit, marketing plan, branding, innovation plan, and product development.

💪STRENGTHS: Strategic Marketing, Brand Management, Product Development, Communication, Team Management, Business Vision, International Environment

👩‍🎓 PROFESSIONAL SKILLS:
- Over 12 years in marketing: strategy, development, operations, communication
- Specializing in the beauty/health/wellness sector but open to other industries (assignments in the medical field, haute cuisine, agri-food)
- Various distribution channels: B2B, Mass Market Retail, Pharmacy, Own Network, Mail Order/Web
- International or France
- Able to bring value to both large, structured companies and entrepreneurs, start-ups, or SMEs
- Excellent competitive intelligence / attentive to trends

🧘‍♀️ SOFT SKILLS:
- Problem solver / Decision maker: optimism, synthesis skills, determination
- Strong emotional intelligence: listening, understanding human issues, transparency, continuous learning/improvement process
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris (up to 50km), Paris (up to 15km)

Experience

  • L’Occitane
    Product Manager Assistant
    FASHION AND COSMETICS
    May 2007 - September 2007 (5 months)
    Paris, France
    • Development of new products (Olive face range certified Organic by Ecocert).
    • Numerical analyses on products (Shea and Immortelle ranges) and competitive intelligence.
  • L'Oréal SA - L'Oréal France
    Project Manager Assistant Club des Créateurs de Beauté
    FASHION AND COSMETICS
    September 2006 - May 2007 (9 months)
    Paris, France
    • Assemble product mix elements in each mailing. Formulate recommendations for product deletions and launches.
    • Produce and analyze dashboards. Summaries of print and online promotions.
    Business Analysis
  • Johnson & Johnson
    Tricosteril Product Manager
    PHARMACEUTICALS INDUSTRY
    September 2008 - February 2010 (1 year and 5 months)
    Paris, France
    • Product development: launch of the Scar Reducers range (Sept 09).
    • Operations: development of merchandising tools; implementation and monitoring of specific pharmacy actions; writing of commercial documents and internal training materials.
    • Strategy: brand mission, communication, PR, competitive intelligence….
    • Performance monitoring: analysis of panels, sales tracking. Logistics monitoring (sales forecasts).
    • Management of an assistant.
    Marketing

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Education

  • Business School
    Edhec
    2008

Skill set

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