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Anne Marie CholletAM

Anne Marie Chollet

General Manager | Strategic HR Director

€750/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne Marie

For 20 years, I have been working with SME and ETI executives to build, transform, and manage their human resources — as an operational right-hand, with a dual HR and financial background that few HR profiles offer.
My favorite ground: organizations that have everything to build or rebuild. The HR function that doesn't exist yet. The salary policy that no longer attracts. Social dialogue that is becoming strained. Growth that is accelerating without the human structure to sustain it.
I know how to quickly enter a context, identify priorities, and deliver concrete results — without waiting to be led.
What I have done:

At Loyalty Company (180 employees, multi-site, 4 acquisitions), I built a group HRD over 16 years: HR policy, social dialogue, workforce planning, harmonization of collective agreements, payroll management.
On a transition mission at Magne Distribution, I structured an HR function from scratch in less than a year in a challenging recovery context.
Through GConcept, my entrepreneurial activity for 20 years, I manage the HR, legal, and asset management aspects of a multi-activity structure.
What I offer:

Transition HR Director mission (part-time or full-time)
HR Audit & Diagnosis
Structuring the HR function from scratch
Building salary policy & retention
Support for social dialogue & employee relations
Training & coaching for managers
Individual coaching for executives and managers
Certified Professional Coach (Efficient Coach, 2025) and HEC Paris Strategy (2026), I bring a dimension of strategic consulting and human support that purely technical missions do not always include.
Based in Limonest (Lyon, 69). Services available in Lyon, Auvergne-Rhône-Alpes, and nationally depending on the mission. Partial remote work possible.
  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • MAGNE
    Administrative & HR Director
    RETAIL (SMALL BUSINESS)
    July 2023 - June 2024 (11 months)
    84300 Cavaillon, France
    • Supervision of the administrative and accounting team, including CFO and accountant.
    • Preparation of detailed financial and administrative reports.
    • Training and coaching of an HR manager in the development and implementation of an HR policy.
    • Verification of legal compliance of HR and administrative procedures.
    • Optimization of administrative and HR processes.
    • Management of recruitment processes, interviews, and onboarding of new employees.
    • Management of payroll, social benefits, and employee files in collaboration with an external payroll provider.
    • Analysis of training needs and implementation of skills development programs.
    • Conflict resolution and establishment of harmonious working relationships.
    Leadership Organizational Transformation Rigour and Autonomy Recruitment Change Management
  • LOYALTY COMPANY
    Vice-President / Finance & HR Director
    November 2007 - June 2023 (15 years and 7 months)
    France
    • Strategic management of a fundraising round and negotiation of shareholder agreements.
    • Close collaboration with the investment fund and partners for strategic decision-making.
    • Management of relations with investors, banks, and financial partners.
    • Optimization of the company's financial resources.
    • Development and deployment of the Human Resources strategy.
    • Leadership and team management, fostering talent development and engagement.
    • Conducting targeted recruitment processes and rigorous performance evaluation.
    • Resolution of social conflicts.
    • Continuous improvement of HR processes for optimal human capital management.
    • Creation and implementation of training and well-being programs at work, strengthening employee skills and satisfaction.
  • LOYALTY COMPANY
    Operational Finance & HR Director
    July 2004 - October 2007 (3 years and 3 months)
    69760 Limonest, France
    • Supervision and structuring of administrative functions (accounting and versatile assistant).
    • Monitoring of budgets, financing plans, and monthly reporting.
    • Optimization of cash management, cash flow monitoring, monitoring of margins and profitability indicators.
    • Supervision of accounting, relations with the accounting firm, statutory auditors, and financial partners.
    • Structuring of HR processes: job descriptions, interviews, onboarding, skills monitoring.
    • Administrative management of personnel: contracts, new employee declarations, occupational health, supplementary health insurance, provident fund.
    • Support for managers in team management and handling human issues.
    • Management of employee representative bodies, social dialogue, and regulatory compliance.
    • Management of supplier orders, stock monitoring, delivery follow-up.
    • Negotiation of prices and purchasing conditions.
    • Search for new suppliers and cost optimization.

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Education

  • PROFESSIONAL AND PERSONAL COACH CERTIFICATION
    Efficient
    2025
    CERTIFICATION COACH PROFESSIONNEL ET PERSONNEL
  • EFT CERTIFICATION
    Ecole Française EFT
    2020
    CERTIFICATION EFT

Certifications

  • Strategy@HEC Paris
    HEC
    2026
    Human Resources (HR) Corporate Strategy Strategy Implementation Business Strategy

Skill set

Categories