Freelancer profile translated to English.
Back to original languageAbout Anne-Lise
I am a Web Marketing Consultant and Project Manager specializing in content management and production.
I have over 8 years of experience:
🚀 In digital agencies and client-side
🚀 In B2B and B2C, with large and medium-sized accounts
🚀 Fluent in English and Spanish with a strong international culture
As an expert in digital marketing, I will guide you in defining and implementing your digital projects, content, and web marketing campaigns. I can handle the entire scope of your project or focus on a key aspect of your strategy!
🎯 My goal: to offer you tailor-made solutions and content, closely adapted to your specificities, your objectives, and your KPIs.
👉 CONSULTING
Definition and implementation of a targeted or 360° web marketing strategy
👉 PROJECT MANAGEMENT
I mobilize the necessary talents and resources to bring your digital projects and media plans to life
👉 CONTENT MANAGEMENT
Development of a relevant and effective editorial and/or multimedia content strategy considering your challenges (editorial charter, SEO topic suggestions, formats, editorial planning...)
👉 WRITING
Optimized for conversion, brand objectives, web, and/or SEO.
👉 SEO
Technical site audit, on & off-site optimization, semantic study, SEO writing
👉 PERFORMANCE
Activation of acquisition and loyalty levers: SEA, display, remarketing, emailing, SMO, landing page creation (UX + content)
👉 TRAINING
Team support, "Best Practices" guides...
🧑Some client references 👩:
Panasonic, Bollé, Eiffage, Drieux-Combaluzier, TK, Muller, Daniel Moquet, Onet, Idex, Evergaz, Samse, Pileje, Carac, Mutualia, Centre Eugène Marquis, Armor, Carrefour, Loc Maria...
🤚 Are you looking for more visibility, growth? 🤚
I can support you in your web marketing strategy and content projects!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Nantes (up to 50km)
Experience
- GingermindsWeb Marketing Team ManagerDIGITAL AND ITMay 2018 - July 2021 (3 years and 2 months)Nantes, FranceResponsible for the development of the web marketing department, its operational management, and team management within the Nantes-based digital agency Gingerminds.Specialist in Content Management and Project Manager for key agency accounts.➤➤ Skills:> Consulting & strategic thinking for the implementation of tailor-made web marketing campaigns, adapted to the specific needs and challenges of clients & prospects.> Organization and management of web marketing department operations, composed of 6 people. Definition and management of web marketing offers, team support, strategic advice, etc.> Monitoring the performance of various campaigns against defined objectives and KPIs.> Development of the department's web marketing processes.> Senior Web Marketing & Brand Content Project Manager for key agency accounts (implementation and management of strategies, definition and development of brand positioning, client relationship management...)> Strong Brand Content expertise (Brand positioning, editorial line, web writing, SMO, content optimization for SEO and conversion, illustrative content such as motion design, infographics, influencer marketing...)> Consulting and strategic thinking to create specific or multi-channel strategies that perfectly meet client objectives.> Expertise in the development, implementation, and management of global web marketing campaigns: SEO, SEA (Google Ads, YouTube Ads, Remarketing, Facebook & LinkedIn Ads), Content Marketing, Emailing, audience targeting, influencers, etc.➤➤ Client references:Bollé, Eiffage, Drieux-Combaluzier, Carac, Dispart, Muller-Intuitiv, Pileje, Onet, Idex, ...
- BeemoovInternational Web Marketing ManagerE-COMMERCEMay 2013 - July 2016 (3 years and 3 months)Nantes, FranceTraffic Manager then International Web Marketing Manager at Beemoov, a web, mobile, and e-commerce game development studio - 62 million users➤➤ Skills: Project management, web marketing and communication strategy.➤➤ International missions carried out in English, French, and Spanish.> Digital and offline communication> Online acquisition (SEM, SEO, SMO, Display, emailing) and offline> Creation, analysis, and optimization of acquisition campaigns (managed by ROI, ARPU, ARPPU)> Commercialization and optimization of advertising inventory> Payment methods management, web and mobile monetization> International license negotiation (Japan)> Market research and data processing (SQL)> Reporting and audience analysis> Team training and support
- La Cité, Centre des congrès de NantesEvent Project AssistantPUBLIC SECTORAugust 2012 - January 2013 (5 months)Nantes, FranceFor the organization of the international science fiction festival Les Utopiales (5 days, 50,000 visitors) and TedX Nantes.➤➤ Missions carried out in France and internationally:> Content creation and integration> Website administration> Partnership management> Accounting follow-up> Volunteer team management> Management of French and international artists and guests> Satisfaction survey with operational recommendations> Activity report
Reviews
Pauline
STEP 22
Reviewed on 11/7/2022
M
Mickael
Ginger Minds
Reviewed on 5/5/2022
Recommendations
HH
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Education
- Master 2 Grande EcoleRennes School of Business2012International Marketing & Digital Marketing Communications
- Academic ExchangeSprott Business School, Carleton University in Ottawa, Canada2012International Marketing