Anne-Lise Malachane

One month after graduating from Montpellier Business School and obtaining my first permanent contract as a Marketing and Communication Officer, I simultaneously founded the agency Boost Your Activity.

In the beginning, I presented myself as a freelance community manager. I targeted all types of companies and, above all, managed all social media platforms: Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.

Over the months, I realized that I was working primarily with B2B companies and that their greatest need was to generate qualified leads regularly to feed their sales teams. It was then that I specialized and developed strong expertise on the professional social network LinkedIn.

Today, Boost Your Activity is a LinkedIn agency that supports companies in implementing LinkedIn marketing and prospecting strategies to generate qualified B2B leads.

I help B2B companies reach qualified prospects and acquire new clients by implementing communication and prospecting strategies on LinkedIn.

✅ Advice & Strategy

Benefit from fully personalized support in implementing a LinkedIn strategy that will enable you to achieve your business objectives.

✅ LinkedIn Profile and Company Page Management

Entrust me with the management of your LinkedIn profile and/or your LinkedIn company page and focus on your core business. I optimize your presence on LinkedIn and implement strategies to generate qualified leads daily.

✅ LinkedIn Ads Campaigns

Broadcast your messages to a targeted audience interested in what your company offers. I manage your advertising campaigns, from conception to optimization, to ensure you get the best results.

✅ Content Creation

Regularly provide high-value content to your community by regularly publishing blog posts, white papers, or setting up recurring webinars.

- Market Analysis

- Creation of editorial content: monitoring and research of topics for blog posts

- Development and creation of websites

- Community Management

- Web Marketing: development and implementation of SEO strategies

Community Management:

- Creation and setup of various social media accounts (Facebook, Twitter, Google+, LinkedIn, Viadeo, and YouTube)

- Daily management of social media pages

- Monitoring specific themes (customer loyalty, loyalty programs, loyalty cards)

Emailing:

- Creation of email campaigns on Campaign Monitor

- Creation of email templates

- Writing email content

- Preparation of email lists

- Scheduling and sending campaigns

Corporate Blog Management:

- Monitoring and researching information on topics related to Zerosix

- Design and writing of articles for the Zerosix Blog, considering natural referencing issues (keyword usage, link integration...)

- Topics covered: customer loyalty, loyalty programs, loyalty cards, mobile usage, SMS marketing...

SEO Optimization (Search Engine Optimization):

- Backlink creation

- Researching influential people and blogs to engage with

- Web content creation

Reporting:

- Weekly reporting of various digital actions

- Monitoring traffic and engagement on social media

- Monitoring website traffic via Google Analytics

- Monitoring email campaigns