Freelancer profile translated to English.
Back to original languageAbout Anne-Lise
Are you a Creative Director in an agency or a Visual Merchandising Manager for a brand looking to strengthen your team or take on new retail challenges for your clients?
Are you looking for a freelancer capable of designing, developing, or managing a project?
But most importantly, do you need:
-expertise
- to optimize yourbudget
- flexibility,reliability**, and **rigor
- to meet yourdeadlines(goodbye crunch time)
If your answer is "Yes to all," then that's called being an **asset**, and that's precisely what I do for my clients!
My expertise:
🤩 Window Displays | Scenography
💄 Pop-ups | Podiums | Booths | Furniture
🫶🏻 POS Displays | Glorifiers | Displays
🛍️ Retail Architecture
📱 Custom Experiences
Your Project Checklist:
🎨 **Preliminary Design Studies (APS)**: concept, experiences, zoning, shopper journey, plans, modeling, renderings
📊 **Detailed Design Studies (APD)**: material development and research, cost estimation documentation, prototypes, first production runs, and mock-ups
🦺 **Technical Execution Studies (DET)**: guidelines, installation supervision, site monitoring
My clients:
Valentino Beauty, Guerlain, L'Oréal, Le BHV Marais, Monoprix, Globe Groupe 💫
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- L'OréalRetail Designer Freelance - Travel Retail Worldwide - Professional Product DivisionLUXURY GOODSJanuary 2026 - Today (7 months)Levallois-Perret, France-Creative adaptation of retail design concepts and marketing objectives to the reality of Travel Retail-Development and communication of Travel Retail design guidelines for different zones and clusters in the form of guidelines-Development of a visual merchandising line to ensure brand image compliance and perfect in-store execution-Co-piloting of all Flagship & Premium projects by providing support to Hubs & Satellites from brief to project execution-Creation of custom designs for animations and launches (window displays, podiums, and pop-up stores)-Creation of the brand's stand design for the annual TWFA trade show and project management from brief to installation
- PRESTIGE & COLLECTIONS INTERNATIONALRetail Designer Freelance, Valentino Beauty DMILUXURY GOODSJuly 2024 - December 2025 (1 year and 5 months)Levallois-Perret, France-Support in the development of the brand's permanent retail design: retail concepts - customer experiences - brand expression at POS-Technical research: materials - lighting - props - merchandising tools-Creation of POS displays and furniture, with adaptations for different markets-3D modeling and technical development of prototypes-Conception of merchandising guidelines
- Studio La BorieRetail Designer FreelanceLUXURY GOODSApril 2023 - Today (3 years and 4 months)Paris, France-Short or long-term retail design missions for various clients: brands and agencies-Training in technical drawing using Autocad software-Training in photorealistic rendering and video using Enscape software-Training in work direction and execution: DCE and DET-Creation of the retail design studio
Reviews
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Education
- Master 2 (M2) Exhibition Science and Techniques, ScenographyUniversité Paris 1 Panthéon-SorbonneMaster 2 (M2) Sciences et Techniques de l'Exposition, Scénographie
- Master 1 (M1) Artistic Project ManagementUniversité Paris 1 Panthéon-SorbonneMaster 1 (M1) Gestion de projet artistique
Certifications
- AutoCAD - CAD Designer on AutoCAD 2D/3DGreta des Hauts de Seine - Tosa AutoCAD: 7132023
- Photorealistic Rendering and Video on EnscapeFred Lamy - Certified Trainer2023
Skill set
Categories
- Other