Ann-Elise Lady

-Led the successful launch and execution of Malmö Marathon and Half Marathon in October 2025

-Drove participant growth through strategic marketing and community engagement, reaching nearly 1,000 registrants in the first month and maxing out capacity with nearly 5,000 registered by race day.

-Built the brand from scratch through organic marketing, garnering strong media attention and laying the foundation for an annual event.

-Continue to develop and execute overall event strategy, including pricing, brand positioning, and vendor partnerships

-Oversee all aspects of race planning, including budgeting, city coordination, sponsorship acquisition, and logistics

-Developed go-to-market strategy for software launches, incorporating detailed release schedule -Ensured consistent product messaging by identifying key USPs and creating a unified communication platform -Oversaw creation of marketing material including product sheets, web content, e-mails, newsletter -Streamlined product launches by introducing improved processes, leading to improved organizational clarity

-Developed global communication strategy and marketing communications for Medical Beds and Venous Thromboembolism categories -Executed product launches and campaigns in respective categories with multi-channel, customer-centric approach across traditional and digital media and align with local markets for roll-out -Drove launch and marketing process together with relevant stakeholders and manage yearly budget