Freelancer profile translated to English.
Back to original languageAbout Anne
Did you know? 80% of brands struggle to stand out in a saturated market.
Having an online presence is good.
Building a strong image that inspires, engages, and converts sustainably is better!
If your brand lacks clear positioning or a coherent communication strategy, you risk going unnoticed.
Imagine a brand strategy so aligned, inspiring, and impactful that your audience immediately identifies you as a reference.
A solid branding that strengthens your credibility, attracts qualified clients, and positions you as the only choice in the market!
Expected results?
✔️ A tailor-made social media strategy that boosts your visibility and engagement.
✔️ Memorable content and events that anchor your image in people's minds.
✔️ A coherent, magnetic brand aligned with your values and ambitions.
I am Anne, Brand Strategist and communication consultant.
I help ambitious brands reveal their full potential through a tailor-made branding strategy.
📌 Brand Strategy & Positioning
Audit, strategic thinking, and storytelling to define a clear, credible, and differentiating identity.
Expert positioning to anchor your brand as a reference in its sector.
📌 Social Media & Influence
Creation and management of engaging social media strategies.
Development of authentic influence campaigns with the right talents to generate visibility and conversions.
📌 Content Production & Events
Organization of photo shoots, videos, podcasts, or events to create unique experiences consistent with your universe.
Conception of powerful and aesthetic content that strengthens your brand image.
Tools: Adobe Suite, Canva, Notion, Google Drive
Ready to scale your brand? Let's talk about your project!
See you soon! 🚀
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- AgentlyBrand strategist & social media managerCONSULTING AND AUDITSMarch 2025 - Today (1 year and 3 months)Paris, FranceStrategy and writing of a social media proposal to respond to a tender.- Benchmark of the client's market: trends, factors to consider, market evolution, brand positioning...- Status assessment: where the client stands, potential areas for improvement.- Formulation of recommendations: writing a detailed presentation highlighting all the elements previously reviewed and detailing our proposal.- Management of back-and-forth with the agency- Presentation to the client
- TheScalegroupCommunication MissionMarch 2025 - April 2025 (1 month)Paris, FranceThe objective was to propose written content for the brand's website to increase its online visibility.- Writing articles on specific topics related to entrepreneurship- Sharing articles on social media- Improving website SEO
- VoltaireMarketing ManagerTRANSPORTATIONSeptember 2022 - May 2024 (1 year and 8 months)Paris, FranceThe objective was to implement a 360° marketing & communication strategy to enhance the brand's reach, visibility, and notoriety.**- Flagship Store Opening**: renovation, opening, and animation**- Opening of a store in Seoul, South Korea**: store layout for the opening, organization of the launch event with over 150 attendees and 20 journalists.**- Event Organization**: inauguration of the flagship store in Paris (over 200 attendees, approx. 10 press mentions, over 50 mentions on the brand's Instagram account), product launch party (50 professionals, full event organization with catering).**- Implementation of an advertising campaign**: development of the campaign idea and all assets with Rosa Paris, negotiation of advertising rates with ClearChannel, 3 weeks in the Paris metro + 10 days of outdoor advertising in the 10 largest cities in France.**- Partnership Management**: collaboration with Isabel Marant on a unique bicycle, collaboration with Balzac Paris, Octobre Editions, Sézane, Faguo...**- Influencer Collaboration Management**: influencer partnerships with Styletonic, Capucinerqllrt, Brune Chocolat, Lisa Germaneau, Pauline Charbit, Valentin Lucas...**- Social Media Strategy Development**: Instagram (+30K followers during the period, launch of TikTok and implementation of advertising campaigns via Meta)**- Brand Photoshoot & Video Organization**: 4 shoots organized**- Press Relations Management**: creation of press kits for brand highlights (press file, press release, photo/video assets...), organization of press breakfasts to publicize news, participation in external press days.
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Education
- Bachelor of Business Administration (BBA)ESSEC Business School2019Bachelor of Business Administration (BBA), International Business, Marketing/Commerce, General
- Master Marketing, Design and CreationAudencia Business School2020Master's degree, Marketing, Design and Creation