Freelancer profile translated to English.

Description

A rich and unusual background has given me a dual perspective, as a journalist and communicator.

Keen perception and agility of mind serve these two worlds, which enrich each other.

In my work as a journalist, I dissect subjects with a laser focus. I am methodical and rigorous; investigative work fascinates me.

In content creation, these qualities sharpen a naturally sharp and curious eye.

Everything interests me, and I quickly immerse myself in new environments. My approach is based on immersion and analysis: listening to needs, understanding challenges, assimilating information, and using it relevantly.

A fluid and inspired writing style is the result of experience and effective appropriation, serving the message to be conveyed.

I offer my clients a wide range of skills: developing a writing plan, researching information and documentation, conducting interviews, writing while adapting the tone and style to different channels and media, respecting the editorial line and deadlines, and optimizing natural referencing.

Digital and print, B2C, B2B, internal communication, external communication, institutional, crisis, brand.
Sectors: institutions, companies of all sizes, banks and insurance, transport and mobility, industries, services, real estate, consumer goods, travel...
Topics: business and activities, strategy, innovations, HR / employer branding, sustainable development / CSR... • Newsletter, website, blog, marketing materials, white paper, press release and press kit, annual report, employee handbook, presentation, advertorial, storytelling

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 50km)

Freelance
COPYWRITER
January 2006 - Today (20 years and 5 months)
Paris, France
Content production across all media and formats: digital and print, B2C, B2B, internal communication, external communication, institutional, crisis, brand.
All sectors: institutions and companies, banks and insurance, transport and mobility, industries, services, real estate, consumer goods, tourism.
All topics: business & activities, strategy, innovation, HR / employer branding, sustainable development / CSR.
- Newsletter, website, news articles, popular science content, blog, marketing materials, white paper, press release and press kit, annual report, employee handbook, presentation, advertorial, storytelling...
- Gathering briefs and needs, clarifying objectives, understanding constraints, and immersing in the client's universe.
- Developing writing plans, in-depth research, and documentation.
- Conducting interviews with relevant sources to gather information and enrich content.
- Organizing ideas and texts, adhering to editorial lines/charters and deadlines, adapting tone and style to different channels and media, optimizing natural referencing.
CLIENTS: HSBC France - HSBC Private Bank - Société générale - CACEIS - ARKEA- MeilleurTaux.com - MMA - GMF - Air France - Boeing - EDF - Veolia - Transdev - Altarea Cogedim - Lafarge - SYSTRA - Essilor - CNFPT - KPMG - Lagardère - Laboratoires Roche - TF1 - St Hubert - TUI - TotalEnergies ...
RSC Radio Supply Chain
JOURNALIST
June 2021 - December 2023 (2 years and 6 months)
Paris, France
Reports, Innovation and News segments, Daily News Flash
- Participation in organization and programming with proactive suggestions.
- Monitoring sector news, documentary research, defining angles, identifying and selecting relevant interlocutors, in-depth research and source verification, event coverage, conducting interviews with personalities at press conferences and individual interviews, transcription and content adaptation.
- Supervising a pool of young journalists: mentoring, task planning, work coordination, analysis and revision of their output.
- Promoting programming on social media.
La Tribune, Investir Magazine,
Journalist
January 2005 - December 2007 (2 years and 11 months)
Paris, France
- Monitoring the banking sector (especially mutual banks)
- Summer series in the finance sector
- Supplements for Le Parisien (Agriculture Show, Sustainable Development)
- Information gathering (monitoring, documentation, and thematic research)
- Proposing topics and investigative work
- Conducting numerous interviews (interview, note-taking/transcription, writing)