Freelancer profile translated to English.

Description

Senior consultant in strategic marketing, communication & digital transformation

Specialist in customer experience, brand strategy, new offer development (cross-sell / upsell, new business models, etc.), responsible innovation, and transformation projects, I support companies in their growth, transformation (digital, CSR), and modernization challenges.

I intervene according to your needs:

→ As an outsourced director, full-time or part-time

→ For replacement or transitional management

→ For operational support (peak activity, replacement, leave)

→ For ad-hoc expertise and facilitation of strategic workshops

→ For coaching management or steering committees

With 20 years of experience (large groups, scale-ups, B2B/B2C, international), I design and implement integrated, creative, and effective marketing strategies, focused on differentiating customer experiences and sustainable value creation.

Areas of intervention

Marketing, communication & digital marketing strategy
Definition of new business models and offers.
Complex digital projects & transformation
CSR strategy, responsible marketing & awareness workshops
Strategic positioning and brand platform
Content creation & storytelling

My approach: combining strategic vision, operational excellence, and a collaborative spirit to generate concrete, measurable, and sustainable impact.

Multisectoral and bilingual (FR, EN), I intervene in particular in the cosmetics, biotech, industry, tech, real estate, construction, consulting, media, and circular economy sectors.

My strengths

Strategic vision & execution excellence
Management of complex projects
Transversal management & international coordination
Structuring, acceleration, and business transformation
Creativity, pragmatism, curiosity... and a lot of common sense!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

IMCD Group
Global Marketing Director Beauty & Personal Care
RAW MATERIALS INDUSTRY
January 2023 - June 2024 (1 year and 5 months)
Barcelone, Spain
Led the global marketing strategy for the division, focusing on innovation, customer experience, and lead generation, with tangible results in brand awareness, stakeholder engagement (clients, suppliers, employees), and business development.
As an active member of Group committees, I also led strategic transformation projects at the division level.

Key Responsibilities:
Definition and implementation of the global marketing roadmap
Group reference for digital transformation projects (data, CRM, digital marketing) and Sustainable Development
Management of a central team (4 people) and coordination with 15+ relay employees in regions and countries.
 
Major Achievements:
Creation and launch of differentiating formats and content:Tech Day**, **expert podcastseries, webinars & tutorials, … tostrengthen innovation leadership.

Definition and launch of the CSR plan "Beauty For Good" including: aSTEM education program,a concept forcustomizable and inclusive formulas with reduced environmental impact,and an ingredient classification for greater transparency on theirlife cycle.

Management of complex digital projects: redesign of thedata architecture,optimization of customer journeys & activation levers includingsales enablement,**e-commerce development,**CMS migration.

Deployment ofintegrated & automated marketing campaignsin the cosmetics industry's key market segments.

Expertise Mobilized:
Brand positioning & content strategy
Digital marketing & automation
Data projects, e-commerce & sales enablement.
Marketing & CSR communication
International activity management
Complex project management
Transformation & change management.
Content Strategy Positioning Strategy Brand Strategy Marketing Automation Lead Generation CSR and Sustainable Development Strategy Digital Transformation Team Management Communication Strategy Event Planning Strategic and Operational Marketing Technical Project Management Cross-selling Sales Enablement Salesforce CRM Data Governance Cosmetic Ingredients Salesforce CMS Pardot Lead Nurturing Cosmetics Sector
OPINION SYSTEM
Marketing Director
SOFTWARE PUBLISHING
September 2021 - December 2022 (1 year and 3 months)
Lanton, France
Led marketing & communication strategy, with a strong focus on digital transformation, customer journey optimization,lead generation**, and **process automation.

Key Responsibilities:
Definition and execution of integrated marketing strategy (online/offline)
Support for digital transformation (CRM migration, marketing automation, collaborative tools)
Coordination of multichannel campaigns: prospecting, emailings, social media, trade shows/conferences, sponsorships
Close collaboration with tech teams on the development of the Huwin app

Major Achievements:
Complete implementation of Hubspot CRM(Sales, Marketing, Service, Ops) + integration ofAircall& Jobphoning
 
Optimization of customer journeysin pre-sales & customer onboarding: creation of automated workflows (nurturing, acquisition, conversion)
 
Development of **impactful commercial content & campaigns**, generating visibility, leads, and engagement

Contribution toUX design& journey mapping on the Huwin app
 

Expertise Mobilized:
 
Marketing strategy
CRM integration & marketing automation
Digital transformation
UX & customer journey
Cross-functional project management.
CRM Integration HubSpot Marketing HubSpot Service HubSpot Sales HubSpot CMS Aircall Jobphoning Sales Prospecting Call Center Customer Reviews Lead Nurturing B2B Lead Generation Search Engine Optimization (SEO) Marketing Automation Mailchimp Organizational Transformation Digital Transformation Newsletter Creation
IMCD Group
Global Marketing Communications & Digital Manager Beauty & Personal Care
RAW MATERIALS INDUSTRY
June 2020 - July 2021 (1 year and 1 month)
Paris, France
Deployed global communication strategy and digital campaigns, overseeing their local execution. Led the strategic positioning redesign for the division.

Key Responsibilities:
Definition of brand positioning & creation of the new visual identity
Design and coordination of international digital campaigns (Pardot, LinkedIn)
Production of engaging & innovative content (talking head videos, tutorials, webinars)
Creation of internal communication and employee engagement initiatives
 

Major Achievements:
Creation of thebrand platform "Shaping Tomorrow’s Beauty"

Launch of theTomorrow’s Beauty trend book(concept, writing, design)

Development of the Beauty Institute, the1st virtual campusfor training, virtual lab tours, webinars, and product showcases (ingredients / formulas / presentations).

Development and launch of The Beauty Tribune, a quarterlyinternal magazinefostering global alignment and sharing of commercial successes and best practices.

Design oftargeted B2B marketing campaignsto showcase formulation expertise and generate leads.

Redesign and improvement (content, UX/UI)of thewebsitesection dedicated to the Beauty & Personal Care division
 

Expertise Mobilized:
Brand platform & Branding
Storytelling & content strategy
Internal communication
Digital marketing & automation (Pardot)
Web optimization (CMS Sitecore) & SEO
International coordination,
Creativity & pedagogical innovation.
Branding Communication Strategy Digital Marketing Pardot Sitecore Virtual Visitor Trend Analysis Lead Generation B2B2C B2B Marketing Cosmetics Sector Content Creation Editorial Content Video Creation Newsletters