Freelancer profile translated to English.
Back to original languageAbout Anne-Laure
Creative Director · Copywriter · Screenwriter
For over 12 years, I have been supporting brands, institutions, and agencies in France and the UK in creating concepts, campaigns, and brand universes with strong personalities.
My background has led me to work across a wide range of sectors: automotive, fashion, beauty, food, health, finance, media, territories, culture, and entertainment.
Among the brands and organizations supported: Renault, Bourjois Paris, Minelli, Danone, Régilait, Urgo, Fiducial, Sud Radio, JCDecaux, Région Occitanie, Garorock, Ligue contre le Cancer, Great Place to Work, Pompes Funèbres Générales, and Marc Dorcel.
I work on brand platform issues as well as advertising campaigns or more global editorial strategies.
My expertise:
✍ Copywriting for print, web, TV & digital
✍ Naming & brand taglines
✍ Trademark availability search (INPI / WIPO / OVH)
✍ Radio, TV, and audiovisual scripts
✍ Advertising campaign concepts
✍ Branding, Tone of Voice & editorial direction
✍ Mood boards & brand universes
✍ Social Media strategies & editorial content
✍ 360° Communication: digital, events, PR, activation & retail
I work in both French and English.
Based in Toulouse, I work primarily remotely, with the possibility of traveling to agencies or clients' premises depending on the projects.
You can discover a selection of my work in my portfolio below.
Looking forward to discussing your project.
English
Fluent
French
Native or bilingual
German
Basic
Portuguese
Basic
Can work on-site
Toulouse (up to 30km)
Experience
- Agence imagineDirector ConsultantCONSULTING AND AUDITSMay 2024 - Today (2 years and 1 month)Toulouse, FranceImagine is an international 360° communication agency.Consulting, advertising, social media, audiovisual: we bring your multi-channel and multilingual projects to life. We are based in Toulouse, the Paris region, and the Basque coast.
- Entreprise individuelleCopywriter & StorytellerCONSULTING AND AUDITSJune 2015 - Today (11 years)Paris, FranceSpecialist in Marketing Strategy, Copywriting (advertising taglines, brand identities), E-commerce strategy, Social Media strategy.COPYWRITING> Naming and taglines> Radio and TV advertising scriptwriting> Editorial strategies / Storytelling>BRAND CONTENT> Article writing across all sectors (Eroticism, Food, Fashion, Travel)> Newsletters> Website copywriting> Influencer speech writing> Journalistic interviewsMARKETING COMMUNICATION CONSULTING> Social Media Strategies> Consumer purchase journey (Retail + e-commerce)> 360° Strategic recommendations> Brand universe redesign (storytelling, graphic identities)CLIENTSMarc Dorcel, Régilait, Minelli, Restaurants La Boucherie, Bistrot du Boucher, La Poste Innovation, Danone, Aéroports Côte d'Azur, Renault, Agence Creature (Grenade & Sparks), Agence Raptrad Imagine, Agence With, Agence Little Less Conversation, Creads..
- SollanMarketing and Communications ManagerDIGITAL AND ITJuly 2017 - February 2018 (8 months)Montreuil, France> Management of a department: weekly meetings, annual reviews, workload planning...> External communication: Company identity redesign, storytelling, creative direction.Creation of a Social Media strategy for brand content and Data Vision.> Marketing: Lead generation strategy (Webinars, debate lunches, partner and prospect management). Tracking of web activity, newsletters, white papers, blogs...> Internal communication: Organization of company events (management meetings, internal presentations, ...)
Reviews
Jean Marc
Oratorio Conseil Ltd
Reviewed on 9/24/2020
Excellent collaboration!
Anne-Laure immediately understood the essence of our emailing project and was proactive in enriching our newsletter.
The communication between us was very smooth.
We are so satisfied that other collaborations will follow very soon.
Matthieu
OP1C
Reviewed on 2/25/2020
Everything went very well with Anne-Laure, she is fast, efficient, and quickly understood our problem!
I would work with her again without hesitation!
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Education
- Master II Brand and Innovation ManagementISCOM Paris2013MAJOR DE PROMOTION.