Freelancer profile translated to English.
Back to original languageAbout Anne-Laure
Welcome to my profile, I am Anne-Laure Food Strategist 🤔 a Strategic Planner expert on Food&Wine topics.
My goal is to assist you in creating universal, stimulating, and sustainable food imaginaries.
If there were only two things to remember about me: I am passionate about the world of food and I am eager to understand the world around me.
My scientific background and my more than 10 years of experience have given me a capacity forsensory analysis**, **sociologicaland **strategic of the food world**.
I bring this expertise and passion to each of my projects and clients.
👩🔬MY EXPERTISE:
- **Strategic planning**: benchmarks, analysis of emerging trends, study of consumer habits and expectations, identification of key insights.
- **Innovation**: sensory evaluation and user experience, innovation workshop facilitation.
- **Storytelling and writing**: White paper, editorial line, articles.
✊MY VALUES:
>> CONNECTION - Create authentic links that unite and bring together.
I nourish my projects with this openness daily through a very rich multicultural context.
>> PLEASURE - Awaken the senses, inspire enriching and memorable experiences.
My job is a real passion, stimulating every aspect of my work.
>> CARE - Contribute to a more balanced, harmonious and sustainable world.
It is with particular attention, listening and kindness that I design my profession.
Does it resonate with you? Contact me!
English
Fluent
Spanish
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- MUNDO GOURMETStrategic planner / Food expertCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 5 months)Madrid, SpainStrategic analysis: benchmarking, analysis of emerging trends, study of consumer habits and expectations, identification of key insights.Brand platform writing: workshop or individual meeting format (with vision, mission, values, positioning and target segments).Creation of strategic and scientific content: white paper type with analysis of problems, practical recommendations and innovative solutions.
- NIKITAFood strategistCONSULTING AND AUDITSSeptember 2020 - April 2023 (2 years and 7 months)Lille, France
- Management of 360 communication projects between clients, strategic, creative and social media teams.
- Analysis of market trends and consumer behavior to identify opportunities and specific insights.
- Production of ad hoc strategic content, such as white papers detailing trends and strategic solutions.
- Ainnoa ConsultingFood Innovation StrategistCONSULTING AND AUDITSJanuary 2018 - September 2020 (2 years and 8 months)Lille, France
- Conducting market research to guide innovation strategies.
- Organizing workshops to facilitate innovation and encourage creativity and collaboration within teams.
- Sensory and experiential evaluations of food products and restaurants to improve their quality and customer satisfaction.
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Education
- Engineer in Agriculture – Specialization in Development & Valorization of Agri-food ProductsGroupe Ecole supérieure d'Agriculture d'Angers2012• Management de l’Entreprise – option marketing (ISA Lille – Septembre à Décembre 2012) • Technologies et valorisation des produits alimentaires (Septembre 2010 à Juin 2012)
- Executive MBA - Marketing SpecialisationThePower Business School2024
Certifications
- WSET - Level 2 - Wines & SpiritsWSET2019