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Anne-Laure P.AP

Anne-Laure P.

UX | Marketing | Branding - for great products

€690/day
1 project
Lyon 2e Arrondissement, FR
8-15 years
Marketing Strategy
Design Thinking
Product Management
Product Strategist
Branding

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne-Laure

Capitalize on your company's soul and culture to offer a unique experience...

Do you think your company isn't different enough from others? Doesn't stand out enough?
That your product struggles to meet and/or fully satisfy its users?
Or do you have an idea and need help making it concrete and finding/validating a market?

I intervene in different formats:
🔥 Commando: Uncompromising mirror effect to show you where you stand
🏕 Bootcamp: Work with your teams on the 2 to 3 main avenues you need to explore
🌈 From scratch: Build a project from idea to MVP

The main areas of action to find your place and become unique:
👉 Marketing & Product Strategy: Who are we? What do we sell?
👉 Positioning & Customer Empathy: To whom? Why?
👉 Branding & Product Experience: How do we become unique?

Then, depending on my availability and the projects, I can roll out, delegate, or manage the different operational levels of the selected avenues to help teams make this strategy concrete:
- UX Journey
- Naming, Branding
- Communication Strategy
- Interface Design
- Onboarding
- Agile Project Management
- Functional Design and Spec Writing
- Website, Video, Illustrations
- Augmented Reality & Virtual Reality

For all of this, I use and master different methodologies (interviews, workshops, design thinking, plus a few secret weapons 🤘...)

There are no wrong answers, only wrong questions.... and I love asking the right questions :)

  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Lyon 2e Arrondissement (up to 10km)

Experience

  • Noiise
    CPMO
    DIGITAL AND IT
    September 2020 - Today (5 years and 9 months)
    Brand redesign: naming & visual identity
    Strategic marketing & positioning
    Content strategy & inbound mechanics
    Software branch management: Optimiz & Cocoom suite
    User research & design thinking
    UI/UX redesign & improvements
    Marketing Strategy Brand Strategy Project Management Design Thinking
  • Freelance
    CPO / CMO / UX
    SOFTWARE PUBLISHING
    January 2015 - Today (11 years and 5 months)
    Lyon
    Various product management, UX, and UI Design missions.

    ++ Finalgo Mission ++
    >> Help and guide the team to work on the product throughout its value chain.

    A young and dynamic team wanting to modernize access to financing for SMEs and artisans called on me to help them:
    - redefine a clear positioning and offering
    - completely redesign the website and create dedicated landing pages
    - work on user journeys
    - redesign product interfaces

    Methodologies used:
    - implementation of marketing scoring
    - internal design thinking workshops to validate scenarios
    - work on wireframing and workflow for applications
    - implementation of sprints for integration


    ++ Le Bahut Mission ++
    >> Design and creation of a website for an innovative offering

    The young team wanted to develop a website that didn't look like other websites (school type) and, above all, could recruit students without appearing to do so. We worked thoroughly on the brief beforehand to analyze the expectations (real or hidden) and the obstacles surrounding this project.

    We quickly found the way forward, then I was able to work on the blocks, spaces, and iconography to quickly deliver what they expected.

    ++ MyGladys Mission ++
    >> Work on the UX and UI of a new product

    Assisted by a digital product development agency, the team wanted me to support them in designing a new intelligent appointment booking application.

    We worked beforehand on the positioning and the expectations of the personas to then imagine the user journey and the key UX points to implement.
    Then I was able to carry out monitoring, follow-up, and graphic prescriptions during the brief and work meetings with the agency to arrive at the delivery of the application.
    User Experience Design User Interface Design Design Thinking Agile Method Web Design Marketing Product Management
  • Cocoom
    Happy Sherpa
    SOFTWARE PUBLISHING
    January 2017 - Today (9 years and 5 months)
    Région de Lyon, France
    As with many other projects, I intervene across the entire product value chain, from its conception to its development, including its marketing positioning and promotion.

    Missions:
    - creation of a responsive platform from scratch.
    - writing stories and monitoring development (@AGILE)
    - integration and adaptation of new features
    - Strategic marketing & positioning,

    + Most recently, creation of a dedicated application @Microsoft Teams

    The stakes are multiple; my job is to make a client vision coexist with a digital response assisted by development teams. The key to successfully completing this type of cross-functional mission is to involve and listen to all stakeholders. Design Thinking, innovation management, and Scrum methodologies are essential for the success of a digital project.

    The right equation is: creativity + data + methodology = success.
    Product Management User Experience Design User Interface Design Marketing Agile Method Mobile Application Microsoft Teams Application Scrum
Check out Anne-Laure's experience

Reviews

5.0

Out of 1 rating

A

Arnaud

Finalgo

Reviewed on 11/3/2020

I worked with Anne-Laure on the redesign of our website. She was able to completely overhaul the website. She managed the project autonomously and was a driving force in completing the work on time. Beyond the graphic and creative aspects, which she masters completely, Anne-Laure was able to advise us and help us gain perspective on our target audience, the conversion funnel, the optimization of our pages, etc. We addressed much more strategic topics, which helped in designing a more relevant and effective website. She is also very business and results-oriented (i.e., conversion on our website), which is very pleasant. I highly recommend her.

Recommendations

FU
AG
FU
+1
Former user and 3 other people have recommended Anne-Laure

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Education

  • Bachelor's in International Marketing
    Université Lyon
    2008

Certifications

  • Agile and Design Thinking
    University of Virginia
    2015
  • UI / UX Design Specialization
    California Institute of Arts
    2017
Anne-Laure's certifications are only visible to Malt Community members

Skill set

Scenarios & Scoring
User Experience Design
Project Management
Scrum
User Interface Design
Mobile Design
User Testing
User Research
Lean UX
Lean Startup
Marketing Strategy
Brand Strategy
Agile Method
Web Design
Marketing
Mobile Application
Microsoft Teams Application

Categories