About Anne-Laure
- Merchandising and retail strategy,
- Store concept creation,
- Visual merchandising,
- Customer journey optimization,
- Space and layout design (2D/3D),
- Retail design,
- Merchandising guidelines,
- Renovation or opening project management,
- Store audits and improvement recommendations.
French
Native or bilingual
English
Fluent
Experience
- GRIFFIN DESIGNRETAIL DESIGN & PROJECT DEVELOPMENT CONSULTANTARCHITECTURE AND URBAN PLANNINGApril 2026 - Today (3 months)Paris, France
- Contribute to the development of retail concepts and responses to tenders.
- Produce Preliminary/Detailed Design Study deliverables: plans, elevations, layouts, and 3D models.
- Participate in the management of retail projects from the creative phase to technical coordination.
- Select materials, furniture, and technical solutions adapted to project challenges.
- AdidasSENIOR REGIONAL MERCHANDISING MANAGERFASHION AND COSMETICSJune 2025 - October 2025 (4 months)Paris, France
- Lead merchandising operational excellence for 13 Adidas stores and ensure alignment of retail standards with local business objectives.
- Support and train field teams on visual standards, commercial activations, and best execution practices.
- Oversee layout evolutions and visual identity deployments to optimize customer experience and commercial performance.
- Analyze retail and merchandising KPIs to measure the impact of actions taken and ensure achievement of operational objectives.
- LAVAZZA GROUPMERCHANDISING DEPARTMENT MANAGERAGRICULTUREJanuary 2019 - September 2023 (4 years and 8 months)Boulogne-Billancourt, France
- Create and structure the merchandising department by establishing clear processes, guidelines, reporting, and relevant KPIs.
- Redefine merchandising roles and responsibilities within the commercial teams (field and headquarters).
- Define the merchandising strategy based on market research, shopper studies, and commercial performance analysis.
- Analyze merchandising KPIs, identify priority issues, and present appropriate action plans.
- Oversee the design, development, and production of merchandising tools and digital assets.
- Create and lead a merchandising community connecting headquarters and field teams to foster expertise sharing and operational excellence.
- Develop a training program to enhance merchandising expertise for both headquarters and field teams.
- Define, recommend, and monitor annual merchandising budgets, optimizing expenses and ensuring alignment with strategic priorities.
Recommendations
Be the first to recommend Anne-Laure
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Space design and interior decoration trainingMMI Déco2026
- Master's degree in Marketing and StrategyUniversité Paris Dauphine2011Spécialisation Distribution et CRM