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About Anne-Laure

Senior Consultant in Retail Design & Merchandising. I support retailers, brands, and agencies in designing and optimizing their sales spaces to create consistent, high-performing, and memorable customer experiences.

With over 10 years of experience in international groups such as Clarins (New York), Lavazza, and Adidas, I am involved in both strategic thinking and operational deployment. My background has recently been enriched by a specialization in Retail Design and Interior Architecture, allowing me to combine business vision, customer experience, and space design.

I assist my clients with various missions:
  • Merchandising and retail strategy,
  • Store concept creation,
  • Visual merchandising,
  • Customer journey optimization,
  • Space and layout design (2D/3D),
  • Retail design,
  • Merchandising guidelines,
  • Renovation or opening project management,
  • Store audits and improvement recommendations.

What sets me apart?
A dualstrategicandcreativeapproach. I can bridge the gap between commercial objectives, brand identity, and on-the-ground realities to design solutions that are aesthetic, operational, and profitable.

Whether you are a brand, a retailer, an agency, or a store network, I can provide ad-hoc support or assist you throughout your project, from conception to deployment.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • GRIFFIN DESIGN
    RETAIL DESIGN & PROJECT DEVELOPMENT CONSULTANT
    ARCHITECTURE AND URBAN PLANNING
    April 2026 - Today (3 months)
    Paris, France
    • Contribute to the development of retail concepts and responses to tenders.
    • Produce Preliminary/Detailed Design Study deliverables: plans, elevations, layouts, and 3D models.
    • Participate in the management of retail projects from the creative phase to technical coordination.
    • Select materials, furniture, and technical solutions adapted to project challenges.
  • Adidas
    SENIOR REGIONAL MERCHANDISING MANAGER
    FASHION AND COSMETICS
    June 2025 - October 2025 (4 months)
    Paris, France
    • Lead merchandising operational excellence for 13 Adidas stores and ensure alignment of retail standards with local business objectives.
    • Support and train field teams on visual standards, commercial activations, and best execution practices.
    • Oversee layout evolutions and visual identity deployments to optimize customer experience and commercial performance.
    • Analyze retail and merchandising KPIs to measure the impact of actions taken and ensure achievement of operational objectives.
  • LAVAZZA GROUP
    MERCHANDISING DEPARTMENT MANAGER
    AGRICULTURE
    January 2019 - September 2023 (4 years and 8 months)
    Boulogne-Billancourt, France
    • Create and structure the merchandising department by establishing clear processes, guidelines, reporting, and relevant KPIs.
    • Redefine merchandising roles and responsibilities within the commercial teams (field and headquarters).
    • Define the merchandising strategy based on market research, shopper studies, and commercial performance analysis.
    • Analyze merchandising KPIs, identify priority issues, and present appropriate action plans.
    • Oversee the design, development, and production of merchandising tools and digital assets.
    • Create and lead a merchandising community connecting headquarters and field teams to foster expertise sharing and operational excellence.
    • Develop a training program to enhance merchandising expertise for both headquarters and field teams.
    • Define, recommend, and monitor annual merchandising budgets, optimizing expenses and ensuring alignment with strategic priorities.

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Education

  • Space design and interior decoration training
    MMI Déco
    2026
  • Master's degree in Marketing and Strategy
    Université Paris Dauphine
    2011
    Spécialisation Distribution et CRM

Skill set

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