Freelancer profile translated to English.
Back to original languageAbout Anne Laure
**Versatile Communication and Event Project Manager**, I **coordinate and manage complex projects, whether digital, event-based, or communication-focused**. I also create engaging content by leveraging my editorial skills.
Particularly interested indigital transformationtopics, I advise and support companies on the **communication aspect of their change management strategy**, by coordinating projects that have a concrete impact on team adoption and engagement.
- **Communication Consulting**: defining concepts, formats, and messages adapted to each project and audience.
- **Change Management and Digital Transformation Specialist**: creating Change Management assets using the ADKAR methodology, supporting the deployment of digital solutions to ensure a good understanding of the transformation and adoption of deployed tools.
- **Project Coordinator**: framing, global management (team, budget, deadlines).
- **Content Creation and Editorial**: writing and producing content aligned with the company's values and messages (scripts, speeches, newsletters).
- **B2B Event Project Manager**: Design and management of conferences, seminars, workshops, and internal or external events (concept, agenda, flow).
Tools proficiency: Microsoft Office Suite, Adobe Campaign (newsletter tool), Da Vinci and ClipChamp (video creation and editing).
French
Native or bilingual
English
Fluent
Italian
Fluent
Remote only
Primarily works remotely
Experience
- A mon compteFreelanceDIGITAL AND ITOctober 2018 - Today (7 years and 8 months)Paris, FranceFreelance
- **Since April 2023: L'Oréal Research & Innovation**: Digital Transformation: communication consulting, communication & event project management, content creation.
- Mazars (content creation)
- Sfpi Group (writing a brand book)
- Covéa, MMA, MAAF, GMF (event project management, agenda, format, identity, content creation)
- The Walt Disney Company (event project management, content creation, agenda, format)
- Webikeo (media sales)
- La Caisse des Dépôts (event project management, content creation)
- Capgemini (content creation)
- Manpower (general coordination for participation in VivaTech, project and logistics management)
- **Other references**: ADP, Pernod Ricard, Hopscotch, Lever de Rideau, Egg Events, Monsieur Loyal
- Barth & PeersSenior Communication ConsultantDIGITAL AND ITOctober 2015 - January 2018 (2 years and 3 months)Paris, FranceSenior 360° Communication Consultant for clients in the e-commerce (eBay), beauty (Le Petit Olivier), and HR (ADP GSI) sectors.- Consulting and Development:
- Active prospecting
- Development of strategic recommendations and budgets
- Constant monitoring of new trends and potential prospects.
Event Management:- Development: proposing events and researching concepts / Budget management
- Production: Creating communication materials / researching and managing service providers /
- Logistics: Creating the roadmap / setup / dismantling
- Analysis: Reporting / learnings
- Internal Communication:- Writing a quarterly internal newsletter
- Organizing incentives and internal parties for 600 employees
- PR and e-PR (consumer, corporate, crisis communication):- Active follow-up with journalists and influencers
- Product placements
- Writing press releases and press kits
- Analysis of coverage
- Social Media:- Writing editorial calendars
- Active monitoring of new influencers,
- Hill + Knowlton StrategiesCommunication ConsultantDIGITAL AND ITJanuary 2012 - October 2015 (3 years and 9 months)Neuilly-sur-Seine, France360° Communication Consultant for clients in the e-commerce (eBay), high-tech (BlackBerry / TomTom), and mass retail (Procter & Gamble: Oral-B / Braun / Gilette / Aussie / Clearblue) sectors.- Consulting and Development:
- Proactive prospecting
- Development of strategic recommendations and budgets
- Constant monitoring of new trends and potential prospects.
- Event Management:- Development: proposing events with concept and budget
- Production: creating communication materials / researching and managing service providers
- PR and e-PR (consumer, corporate)- Active follow-up with journalists and influencers
- Product placements
- Writing press releases and press kits
- Social Media- Writing conversational calendars
- Community management
- Monitoring trends and new influencers
Reviews
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Education
- MBA Media Communication and Event ManagementESG2010