Freelancer profile translated to English.

Description

Enthusiastic and with over 12 years of experience in all aspects of Marketing & Webmarketing within large groups (10 years at LVMH) and medium-sized structures, my ambition is to support companies in crossing the key stages of their development, particularly in Digital.

Need a Marketing boost? Do not hesitate to contact me.

My areas of expertise:

- Digital audit and strategy: evaluation and recommendation on all digital levers (SEO, UX, SEA, SMO/SMA, Paid Media, Marketplaces, Affiliation, emailing)

- Marketing, content, branding strategy

- Translation of strategy into concrete action plans and operational deployment on and offline

- CRM

- Social Networks

- Website creation and redesign

- Marketing Budgets

+ Expertise in the Wines & Spirits sector (WSET 3 graduate).

Results and ROI oriented, my strength is to design turnkey strategies and action plans and to ensure effective deployments.

Pragmatism is at the heart of all my thinking: I am convinced that the success of a marketing & digital strategy relies on creativity and intelligently programmed implementation.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational
Catalan
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

Consultante indépendante
Marketing and Digital Consultant
WINE AND SPIRITS
August 2020 - Today (5 years and 10 months)
Bordeaux, France
Mission examples - wine sector:
- Digital/e-commerce strategy: audit and 3-year plan (levers, budget...)
- Brand platform and visual identity
- CSR approach: implementation of an approach and valorization plan
- Website redesign & SEO
- Employer brand / Employee advocacy: LinkedIn training
Digital Communication Social Networks Employee Advocacy CSR Communication CSR Strategy LinkedIn Branding & Identity Marketing
Moët Hennessy
Champagne Ruinart Marketing Manager
WINE AND SPIRITS
December 2014 - August 2018 (3 years and 8 months)
Paris, France
Development and implementation of the online/offline marketing plan in line with the "value conquest" distribution strategy and the brand's premium positioning, team management
- Definition and management of the omnichannel marketing plan: Wine shops, HORECA, E-commerce, B2B
- Digital amplification: Brand content, social media and Emailing
- Launch of 2 Pilot projects in the French market: E-commerce and CRM program
- Support for sales teams: key account meetings, dissemination of the marketing vision
- Budget management, KPI monitoring & results analysis
Marketing Content Marketing Facebook Marketing Instagram Marketing E-commerce Showcase Website Email Marketing Emailing Visual Identity Product Development Logo Design
Mdcv Provence
Marketing and Communication Director
WINE AND SPIRITS
December 2018 - July 2020 (1 year and 7 months)
Aix-en-Provence, France
4 premium wine estates in Provence and hotels/restaurants:
Château de Berne, Ultimate Provence, Château Saint-Roux, Château des Bertrands
2 sectors: Wines & Tourism

Definition and deployment of the Marketing / Digital / Communication strategy

Member of the executive committee, team management

- Brand content, creation & redesign of identity and product ranges
- B2B/B2C digital strategy and plan: websites, SEO/SEA, social media, E-commerce, CRM/Emailing
- Support for sales teams (subsidiaries, distributors, agents) and Management of hotels &
restaurants: commercial strategy and action plans
- Definition of communication plans
Content Marketing Marketing Emailing Webmarketing Strategy Webmarketing Facebook Marketing Instagram Email Marketing Product Development Visual Identity Video Production