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Anne-Laure GoupilAG

Anne-Laure Goupil

Brand & Content Marketing Consultant

€450/day
2 projects
Nantes, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne-Laure

Journalist by training, communicator by conviction.

For 15 years, I have been supporting startups, VSEs/SMEs, and large groups (Renault, Sanofi, McDonald's, Vinci Immobilier, PilèJe…) in making their voice heard in a message-saturated world.

My mission: to give meaning and style to your communication, by creating content that makes an impression (and ranks well in search engines).

My areas of expertise:
🔸Brand Content: editorial strategy, storytelling, blogging, content writing
🔸Social Media: strategy & management, monitoring, community management
🔸Communication Consulting: positioning, brand image, e-reputation, digital transition
🔸Copywriting: SEO, naming, baseline, scripts, newsletters, articles, interviews, white papers, etc.

Why me?
Because I speak the truth. Because I come from journalism. Because I work with content every day. Because I know how to adapt to your tone, your sector, your constraints.

And because I never work alone: I have a network of experts ready to join your projects (videographers, motion designers, photographers, graphic designers, sound designers, etc.).

📩 Want to discuss your next project? Write to me!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Nantes (up to 50km), Nantes (up to 10km), Rennes (up to 50km), Paris (up to 10km), Laval (up to 50km)

Experience

  • Gingerminds
    CONTENT MANAGER
    January 2021 - January 2025 (4 years)
    Manage the brand content department of the agency - Build and structure the editorial strategy and organize the production of digital content (web and audiovisual) for brands, ensuring portfolio management, profitability, and project monitoring. Develop tailor-made solutions to optimize client visibility and performance in the energy, automotive, health, and construction sectors.
  • VINCI Immobilier
    Naming - Regional Magazine Name
    REAL ESTATE
    September 2020 - September 2020
    Naming for the new Vinci Immobilier magazine for the West region - a medium designed to showcase projects, local stakeholders, and our vision of tomorrow's real estate.
    Copywriting Content Marketing Branding
  • Alpha89
    FREELANCE
    January 2019 - Today (7 years and 5 months)
    Definition and production of high-value-added content — brand content, web writing, storytelling, social media — for clear, coherent, and impactful communication.

Reviews

5.0

Out of 2 ratings

R

Romain

INWEST

Reviewed on 9/25/2025

Support as desired, with the necessary hindsight brought to our project. We will continue to work with Anne-Laure.
E

Etienne

Barillet

Reviewed on 8/21/2025

Excellent collaboration for writing two SEO texts. The work is of high quality, relevant, and perfectly optimized for referencing. Anne-Laure understood the need and met the deadlines. I highly recommend!

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Education

  • LICENSE III: Journalist Title
    IEJ - European Journalism Institute
    2012
  • MASTER II: Manager of Commercial and Marketing Strategy - Strategic and Digital Communication
    IDRAC / SUP DE COM
    2018

Skill set

Categories