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Anne-Laure FouchéAF

Anne-Laure Fouché

Offer Marketing and CX/UX Design Consultant

€520/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne-Laure

Hello,

I support large accounts, SMEs, and startups in:
- Understanding their market & knowing their customers and users (UX Research)
- Designing their value proposition and business model
- Maximizing customer and user experience
- Defining and implementing their digital strategy & digital communication
- Designing or redesigning their websites and online and offline communication materials
- Managing their digital and offline projects

I use collaborative, co-creative, and participatory work methods: Design Thinking, Design Sprint, Agile.

I bring you expert marketing insight, work methodologies, operational know-how from my experience in very diverse contexts and sectors, and facilitate your workshops.

Learn more: ad-e-web.com
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 100km), Nantes (up to 100km)

Experience

  • Ad-é-web marketing
    Freelance Marketing Consultant
    E-COMMERCE
    August 2014 - Today (11 years and 10 months)
    Bordeaux, France
    Offer Marketing
    Market Positioning
    Customer Knowledge
    UX Research
    Design Thinking
    Design Sprint
    Digital Strategy
    Digital Communication
    Branding
    Workshop Facilitation
    Cross-functional Project Management

    Examples of missions carried out:
    - Defining the value proposition for a startup,
    - UX research and facilitating a design sprint to improve the UX design of another startup's application solution
    - Redesign of the visual & graphic identity and redesign of communication materials for a large account's offers
    - Redesign of an SME's offer positioning in its market, definition of its value proposition and redesign of its communication materials
    - Redesign of an SME's website and definition of its digital strategy
    - Definition and implementation of a startup's digital communication
    Marketing Research Design Thinking Business Model Digital Transformation Digital Communication Consulting User Experience Design
  • SQLI
    Marketing, Data, Customer Experience Consultant
    DIGITAL AND IT
    November 2017 - July 2018 (9 months)
    Bordeaux, France
    - Responsible for offers: Data, CX, Consulting, Ideathon
    - Marketing Project Manager
    - Facilitator and leader of collaborative workshops
    - Business Development: prospect meetings, commercial proposals, presentations, writing expert articles
    Marketing Consulting Project Management Sales
  • iSoluce - Agence web
    Marketing Manager
    DIGITAL AND IT
    September 2012 - April 2014 (1 year and 8 months)
    Marseille, France
    Offer Launches
    Marketing Mix
    Business Plan
    Web Marketing
    Digital Communication
    Social Media Management
    SaaS Software
    MOA
    Web Marketing Strategy 360° Communication Email Marketing Social Media Content Marketing Marketing Branding

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Education

  • Business School - Master II
    ESSCA
    2006
  • Inbound Marketing
    Hubspot
    2017

Skill set (21)

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