Freelancer profile translated to English.

Description

Freelance graphic designer since 2016, I support SMEs, mid-sized companies, and agencies as a long-term graphic partner, not just for a one-off project.

My core business: creating consistent brand identities and producing all the accompanying materials (print, digital, web design), then ensuring their continuity over time.

My clients know they have a contact person who understands their world, their brand guidelines, and their requirements — without having to re-explain everything for each assignment. With my experience, I support my clients throughout the entire production chain, while guaranteeing consistency in their brand image.

I have a particular affinity for sports, outdoor, and performance industries (Decathlon, Trail Running Store, AN Rafting, Salomon…), and I regularly work as a subcontractor for agencies needing reliable and autonomous support.

Based in Annecy. Available for one-off or recurring assignments.

Industry field of expertise

Languages

French
Native or bilingual
English
Basic
Spanish
Conversational

Workplace preferences

Can work on-site

Annecy (up to 50km), Genève (up to 20km), Lyon (up to 20km), Grenoble (up to 20km)

BON PIED BON ŒIL
Graphic Designer Art Director - Freelance - Amétis SCOP
September 2014 - Today (11 years and 11 months)
Annecy, France
Art Direction
○ Ensure visual identity consistency
○ Provide creative direction
○ Brief service providers on graphic directions

Production Chain
○ Analyze client brief
○ Define communication objectives
○ Select appropriate media (print and digital)
○ Establish production schedule
○ Implement a retroplanning
○ Mockup materials
○ Monitor exchanges with the client
○ Validate mockups with the client
○ Advise on media choice.

Image/Photo
○ Photography
○ Establish reference color schemes
○ Retouch product photos
○ Process images for post-production
○ Compose a frame
○ Create an image bank according to the established art direction

Graphic Creation
○ Create graphic identities
○ Compose a consistent layout
○ Produce infographics
○ Establish brand guidelines
○ Structure content in various forms
○ Simplify content

Print
○ Adapt brand guidelines to media (posters, brochures, packaging, catalogs...)
○ Execute layout
○ Integrate & adapt content according to media
○ Prepare files for printing

Web
○ Write specific web specifications
○ Install a WordPress site
○ Develop a specific theme using a builder
○ Implement natural referencing
○ Perform SEO diagnostics
○ Maintain a WordPress site over time
Visual Identity Webdesign Brand Guidelines Communication materials Print Graphics
Salomon
Colorist Retoucher
SPORTS
December 2017 - Today (8 years and 8 months)
Annecy, France
Establish reference color schemes
Retouch product photos
Liaise with product managers to establish necessary retouching.
Photo retouching Color retouching Adobe Photoshop
Decathlon - Marques Quechua & Wedze
Graphic Designer Art Director
SPORTS
December 2017 - July 2025 (7 years and 7 months)
Sallanches, France
Creation of all communication materials installed in stores for the Quechua and Wedze brands. Application of brand guidelines, integration of file construction rules (InDesign) allowing the material to be translated into 22 languages. Management of the entire project, from file creation to online publication on the translation platform.
Brand Guidelines Project Management Graphic Production Adobe InDesign