Freelancer profile translated to English.
Back to original languageAbout Anne-Laure
Need to urgently strengthen your digital leadership, boost your e-commerce performance, or manage a major technical migration? I offer over 15 years of international experience (London, Paris) to immediately support your strategic projects.
Certified PMP® and bilingual (FR/UK/CH), I act as a Transition Manager or Senior Consultant with a dual focus: business/P&L vision and mastery of technical execution.
MY SOLUTIONS & USE CASES:
Transition Management (E-commerce Director / CMO): Immediate takeover following a departure or to restructure a team. Budget management, sales forecasts, and commercial calendar planning (e.g., recent assignments for Livy and La Bruket).
1st Party Data & CRM Strategy: Design of global loyalty programs, optimization of retention and LTV, deployment of automated journeys (e.g., L'Oréal Luxe, Accor).
Technical Migration & Project Management (PMP Method): Alignment of Retail, Tech, and Logistics teams. Scoping and monitoring of complex projects (e.g., Adobe to Salesforce Marketing/Commerce Cloud migrations or Shopify redesigns).
CORE EXPERTISE & TOOLS:
Business: P&L Management, Business Plans, margin optimization, KPIs (COS, LTV, AOV).
Digital & Growth: Acquisition (Paid Meta/Google), conversion (CRO), e-merchandising, CRM.
Tech Ecosystem: Shopify, Salesforce, Adobe, Google Analytics (Advanced), Jira, ERP.
SOME KEY ACHIEVEMENTS:
L'Oréal Luxe (Valentino): Structuring the global CRM roadmap to support a 5x revenue growth target.
Accor: Managing the migration to Salesforce and deploying CRM triggers for 50 brands.
Nuxe UK: Establishing the digital subsidiary (from scratch) and accelerating e-commerce to 36% of the subsidiary's global revenue.
Immediately available for hybrid or remote assignments, in Paris or internationally.
Let's discuss your needs!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- L'Oréal SA - L'Oréal FranceSenior CRM Consultant / TransitionFASHION AND COSMETICSJune 2024 - June 2025 (1 year)Levallois-Perret, FranceSenior consulting and strategic scoping mission for the Luxury division.Definition of the global CRM roadmap and 1st Party Data strategy (target 5x revenue growth).Design of the new international omnichannel loyalty program (Business Plan, rewards model).Governance and alignment of country and IT teams.Tools & Skills: CRM, 1st Party Data, Salesforce Marketing Cloud, Business Plan, Luxury.
- LA BRUKETGlobal Chief Marketing Officer (CMO) - TransitionFASHION AND COSMETICSJanuary 2024 - March 2026 (2 years and 2 months)Paris, FranceTransition management under the new CEO in a global reorganization context.Direction of the brand's 360° marketing strategy and Go-to-Market.Operational management of a team of 4 and budget negotiation.Tools & Skills: Transition Management, Marketing Director, Cosmetics, Luxury Beauty.
- Accor SASenior Global CRM Lead - TransitionHOSPITALITYApril 2023 - December 2023 (8 months)Issy-les-Moulineaux, France9-month transition mission to manage a major technical and marketing transformation.Project management (PMP method) for the CRM platform technical migration (Adobe to Salesforce).Deployment of automated scenarios (Marketing Automation) for 50 group brands.Integration of AI solutions for sales pressure scoring and management of 2 people.Tools & Skills: CRM, Salesforce, Adobe, Marketing Automation, PMP Project Management.
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Education
- Post graduate degree, Marketing - Master Marketing 204Université Paris Dauphine2003Post graduate degree, Marketing - Master Marketing 204
- Master of ManagementUniversité Paris Dauphine2001Master Management Science, Business
Certifications
- Project Management PMPProject Management Institute (London)2011
- Google Analytics Individual QualificationGoogle Analytics2023