Freelancer profile translated to English.
Back to original languageAbout Anne-Laure
I support companies that need to clarify, structure, and manage their marketing strategy.
I have practiced marketing from various angles: management, strategy, and operations.
This blend allows me to move quickly, ask the right questions, and propose directions that consider business challenges, on-the-ground realities, and new AI-driven uses.
I bring:
- 20 years of experiencein marketing and digital, including 9 years as an independent consultant
- anexternal perspectivethat provides the distance that teams often lose, caught up in operations and daily tasks,
- theability to leveragewhat I continuously learn from missions, sectors, and organizations I support, for my clients,
which allows me to bring backclarity, priorities, and a frameworkto help make decisions, arbitrate, and move forward.
I almost always start with anaudit phaseto take the time to understand the company, its market, its organization, and its teams.
I have a **highly collaborative approach**. I work with management, but never without the teams. A strategy is effective when it is **understood, shared, and adopted**.
When relevant, I also support operational deployment, tool structuring, and team upskilling, so that decisions made together have a concrete impact.
What particularly motivates me:
👉 Cross-functional topics,
👉 Organizations that want to structure themselves without becoming rigid,
👉 Strategies focused on results, indicators, and performance.
In short, I help my clients build aclear, coherent, and actionable marketing strategyto provide a discernible direction and move forward quickly, yet calmly.
If this resonates with you, let's talk!
English
Fluent
Spanish
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km), Nantes (up to 10km)
Experience
- Stratégie Marketing, Croissance & Transfo Digitale / IAConsultant / IndependentJanuary 2016 - Today (10 years and 5 months)💡 +50 consulting missions for SMEs, scale-ups, and institutions.**Sectors & Clients**: Industry, tech, sports, culture, education, events.**Client References**: RATP, Radio France, France Billet, Sacem, French Athletics Federation, Scalezia, Théâtre des Champs-Elysées, Numbr, Comeeti...
- UpTogetherBusiness & Growth StrategyCONSULTING AND AUDITSSeptember 2024 - August 2025 (11 months)Nantes, FranceStrategic and operational support:
- Positioning clarification
- Implementation ofprospect and customer journeys
*Strategic account managementwith quarterly objectives and ongoing client portfolio management. - Grand acteur du loisir / entertainmentCRM & HubSpot Structuring MissionENTERTAINMENT AND LEISUREOctober 2025 - Today (8 months)Nantes, France6-month CRM structuring mission for a major leisure industry player, focusing on data reliability, advanced segmentation, and CRM performance management.
Reviews
C
Corinne
Bill-a
Reviewed on 11/24/2021
It's safe to say Anne Laure masters her subject: Very good expertise, very sharp analysis. I recommend!
Malik
PHI
Reviewed on 6/26/2018
Anne-Laure has high productivity, which allowed her, for example, to redesign my website or create a brochure for an event in record time. She is attentive to the client, versatile, and can work on purely production-related topics as well as communication strategy topics. Furthermore, she doesn't hesitate to put in the extra hours when necessary. As a bonus, working with her was a pleasure, so I highly recommend Anne-Laure!
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Education
- Master's in Information and CommunicationUniversity of Nantes2004
- Postgraduate Diploma in Multimedia and Cultural MediationPanthéon Sorbonne University (Paris I)2005