About Anne-Laure
French
Native or bilingual
Experience
- Agence UsefulConsulting Director & Co-founder of AgencyOctober 2014 - Today (11 years and 8 months)Tours, FranceFor 10 years, as Consulting Director within my own communication agency, I have had the enriching opportunity to refine various missions:
- Development and implementation of tailor-made communication strategies, perfectly aligned with the specific objectives of each client.
- Definition and meticulous management of brand identity across a variety of channels, ensuring consistency and maximum impact.
- Simultaneous management of multiple projects, with rigorous control of deadlines and budgets, to ensure optimal results.
- Leadership of dedicated teams, with a particular focus on developing internal talent and achieving exceptional performance.
- Careful supervision of the production of diverse content, as well as the writing of strategic messages perfectly adapted to each target audience.
During this period, I had the privilege of supporting over 120 clients and successfully completing hundreds of diverse projects.One of my most significant achievements was collaborating for 7 years on initiatives related to cultural heritage, particularly working with major French sites inscribed on the UNESCO World Heritage list. This experience strengthened my passion for strategic communication and allowed me to demonstrate my commitment to the preservation and enhancement of our shared cultural heritage. - CréavertHead of CommunicationJuly 2013 - August 2014 (1 year and 1 month)Rouen, FranceCréavert is an SME founded 40 years ago, specializing in the creation and maintenance of green spaces for a diverse clientele, including individuals, businesses, social landlords, and local authorities.Within the company, I held the position of Head of Communication. In this role, I was responsible for:Developing the strategy and defining communication axes,Orchestrating communication tools, managing advertising projects and budgets,Designing and producing graphic communication materials.My success: equipping Créavert with coherent and effective communication, with tools that support the company's commercial development.Thanks to these responsibilities, I was able to develop solid skills in communication strategy and project management.
- Agence camaïeuProject Manager in AgencyApril 2007 - August 2012 (5 years and 4 months)Paris, FranceI began my career at the Camaïeu agency, a 360° communication agency specializing in franchise networks. Among the clients I supported, I primarily worked with the Vivre Mobile telephony network, which had 170 stores in France.My main missions were:. Market analysis and competitive intelligence. Strategic thinking and definition of communication axes. Implementation of commercial and event-based operations. Project management and budget coordination, with the entire teamThis experience allowed me to acquire in-depth expertise in project management, rigorously adhering to deadlines, budgets, and the specific constraints of each mission. I developed solid skills in planning, coordination, and monitoring complex projects, while ensuring effective communication between the various stakeholders. My role also taught me the importance of adaptability and responsiveness to unforeseen events, enabling me to deliver high-quality projects aligned with client expectations and needs.
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Education
- Master, Specialization in Marketing and AdvertisingISCOM2007Master, Spécialisation Marketing Publicité