Freelancer profile translated to English.

Description

With 15 years of international experience in hotel commercialization, I now support independent hotels and small hotel groups in structuring their commercial strategy, implementing an action plan, and executing it.

I offer a comprehensive service by combining action with words, and together we will achieve the optimization of your commercialization and the sustainable improvement of your profitability.

My areas of expertise:

1/ Revenue Management & Performance

• ADR/RevPAR Optimization

• Strategic Pricing

• Yield Management

• Forecasting & Performance Analysis vs. Growth Objectives

• Distribution Mix Optimization

2/ Commercial Strategy

• Commercial Audit

• Action Plan Structure

• B2B & B2C Development

• International Partnership Negotiation

• Sales Team Management

3/ Marketing & Distribution

• Positioning & Segmentation

• Multi-channel Strategy (Social Media, Direct Email, Loyalty Program)

• Channel Optimization (OTAs, Hotel Website, Google...)

• Acquisition & Conversion (SEO, Google Ads, Emailing via Mailchimp)

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Grenoble (up to 30km), Nice (up to 20km), Menton (up to 20km), Geneva (up to 20km), Thonon-les-Bains (up to 20km)

Hotel Kapos
Revenue Manager
January 2023 - Today (3 years and 7 months)
I am in charge of optimizing distribution (OTA, website, agencies) to boost direct sales and reduce acquisition costs for Hotel Kapos (80 rooms).

I work hand-in-hand with operational teams and owners to align pricing strategy and achieve growth objectives.

Key Results:
- 9% growth in average price
- 20% increase in annual revenue
- 22% increase in occupancy volume
Casa Collina France
Manager
HOSPITALITY
September 2021 - Today (4 years and 11 months)
- Development of tailor-made commercial strategies
- Optimization of prices and revenue management
- Structuring of the distribution mix (OTA / direct sales / B2B)
- Implementation of key performance indicators (KPIs) and management tools
- Support for owners in their strategic decisions

My Key Figures on the missions entrusted to me:
• +20% Average Price following a new price and product positioning
• +10% YoY growth following a change in distribution strategy
• -15% dependence on OTAs
Growth hacking Mailchimp Google AdWords Revenue Management Commercial strategy
Choice Hotels International
Business Development
HOSPITALITY
December 2019 - December 2020 (1 year)
Europe
Development of leisure partnerships across Europe
Negotiation of strategic agreements
Growth of the international accounts portfolio
Budget management
Commercial Budget management Negotiation Trade shows Salesforce