Freelancer profile translated to English.

Description

I design and manage multi-support visual projects for brands, with over 12 years of experience in luxury, beauty, home, and retail.

I am involved in art direction, visual communication, and merchandising: campaign identity, POS displays, launch materials, catalogs, print/digital content, brand books, sales presentations, and deployment tools.

My role is to transform a brand's universe into clear, coherent, and impactful materials, adapted to both field challenges and communication objectives.

What I can offer you:

> Retail merchandising & visibility audit

Analysis of your materials, customer journey, visual consistency, and message impact, with concrete and actionable recommendations.

> Retail materials & product launch creation

POS displays, sales materials, catalogs, presentations, launch tools, brand books, print and digital adaptations.

> Outsourced art direction

One-time or regular support to structure a campaign, establish a visual universe, harmonize your materials, or manage creation with your teams and partners.

> Training

I also provide training to art direction students, particularly on visual culture, trends, and visual material creation.

My approach is creative, structured, and pragmatic: I transform a brand's intention into clear, coherent, and field-adapted materials.

In parallel, I am developing a sensitive illustration practice, which I can integrate into certain projects when it brings a more unique or narrative dimension.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Cognac (up to 30km)

Camus
Art Director
WINE AND SPIRITS
December 2023 - July 2024 (6 months)
Cognac, France
Management & deployment of visual communication materials (press, advertising, social media, newsletters) - Design of merchandising elements (POS displays, shelf talkers, podiums) - Brand book - Management of the department's budget - Photo shoot direction
Project Management Digital Communication Visual Communication Merchandising Brand Content
Freelance
Consultant Merchandising, Visual Communication
July 2020 - Today (6 years and 1 month)
Nantes, France
Mission: communication strategy, messages & editorial recommendations. Merchandising projects for brands: concept, zoning, POS/in-store displays, customer journey. Visual communication & graphic design (print/digital). Editorial illustration for magazines.
SEPHORA
Europe Merchandising Manager
FASHION AND COSMETICS
July 2016 - January 2020 (3 years and 6 months)
Paris, France
Creation & deployment of the "new perfume" phygital unit.
Creation & deployment of Premium and Niche units+20% vs LY
Creation of Fragrance to Go units (gondolas, end caps, shelves)+48% vs LY
Re-enchantment of the perfume aisle - Mini Skincare Market (dedicated unit + backwall/gondola adaptations) -
EMEA merchandising books & tools - Management of European merchandising budgets (Capex/Opex by country) - Training & support for countries in implementing the new concept.
Project management, department budget management, management and monitoring of calls for tender, from creation to in-store installation.
Project Management visual merchandising Customer Experience retail design Visual Communication