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Anne Laure B.AL

Anne Laure B.

Product Design + UX + Branding + Copywriting

€350/day
3 projects
Saint-Girons, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Anne Laure

Need product design, branding, and/or communication services?

Agility is increasingly valuable for businesses:save briefing time, reduce client relationship overhead, and cut costs with my cross-functional profile,the result of over 15 years of experience in communication agencies, large corporations, and creative studios.

I support your projects from ideation to execution:
-UX/UIfor your SaaS or web applications
-Art direction, branding, identity, and editorial strategyfor your new concepts
-Copywritingfor your showcase or e-commerce websites
-Transcreationfor your brand guidelines, etc.

An expert in sustainable development, particularly in fashion and travel,I can also enrich your vision through constructive collaboration as a consultant inresponsible, but above all authentic, non-greenwashing approaches and messaging.

Capable of mentoring your junior staff or other service providers on complex projects, I am a reliable asset to your team.
Responsive and proactive, I deliver polished work while respecting your processes and deadlines. Flexible, I adapt to your collaboration preferences. Freelancing, umbrella company, fixed-term contract, or permanent contract, let's talk!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Saint-Girons (up to 30km), Toulouse (up to 30km), Paris (up to 30km), Montpellier (up to 30km), Bordeaux (up to 30km)

Experience

  • Louvre Hotels group
    Transcreation of Brandbooks and Guidelines
    TRAVEL AND TOURISM
    June 2023 - Today (3 years and 1 month)
    Transcreation of all brand charter documents from English to French, for all group brands, from low-cost to luxury.

    Adaptation to the tone of each brand identity. Harmonization of global group terminology for the French market.
    Copywriter Transcreation Copywriting Translation French English Translation
  • Solidarites International
    Malt logoOn Malt
    Writing of press release in English
    June 2021 - July 2021 (2 months)
    Writing of a 2-3 page press release in English on a WhatsApp BOT use case for migrant assistance

    - Interview of the various key stakeholders of the project, collection and identification of information to prioritize
    - Writing of a 1000-word article in English (highlighting the project, sharing technical information, emphasizing the possibility of adapting the concept for other projects and associative organizations)
    Print Communication Web Copywriting Digital Communication Copywriting
  • TALIKA
    Product Marketing and Operational Management
    FASHION AND COSMETICS
    December 2020 - October 2021 (10 months)
    Paris, France
    Temporary assignment following an internal reorganization: need for flexibility and agility across a wide range of marketing and communication skills

    Direct work with the brand president and support in all his requests, particularly in art direction and CSR transformation:
    - Participation in product development (choices, problem-solving, feasibility studies, eco-responsibility)
    - Monitoring product development and coordination with internal teams and external partners (illustration, photography, production agency, ...), control at each stage
    - Internal recruitment, training, and selection of complementary external experts
    - Operational marketing: management and execution of requests from sales representatives, and requests from international partners and distributors (creation of communication tools adapted to each case), transmission of key product elements to support the sales team
    - Creation of all communication tools (B2C): POS displays, shelf stoppers, displays, signs, instructions, primary and secondary packaging, etc.
    - Creation of all sales tools (B2B): product sheets, sales presentations, etc.
    - Updating brand tools: presentations, brochures, leaflets, signs, films, merchandising, etc.
    - Communication strategy and coordination of new brand and product launches on Instagram and the website
    - Monitoring press coverage
    - Event coordination: product launches, influencers, promotions, trade shows, etc.
    - Management and monitoring of the marketing department's budget
    - Archiving of created and received documents
    Packaging Cosmetics POS Displays Product Development 360° Communication

Reviews

5.0

Out of 2 ratings

S

Sixtine

Louvre Hotels Group

Reviewed on 1/21/2021

Very good collaboration with Anne-Laure
ThibaudT

Thibaud

Hunza SAS

Reviewed on 5/24/2020

Responsive, professional, proactive, and very friendly, Anne-Laure has a strong command of all issues related to content writing.

Recommendations

Damien DuriezDD
Antonin MeyerAM
Benoit D.BD
+7
Damien Duriez and 9 other people have recommended Anne Laure

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Education

  • Interior Architecture Certification
    Créapôle ESDI
    2004

Skill set

Categories