About Anne Laure
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- Louvre Hotels groupTranscreation of Brandbooks and GuidelinesTRAVEL AND TOURISMJune 2023 - Today (3 years and 1 month)Transcreation of all brand charter documents from English to French, for all group brands, from low-cost to luxury.Adaptation to the tone of each brand identity. Harmonization of global group terminology for the French market.
- Solidarites International
On Malt
Writing of press release in EnglishJune 2021 - July 2021 (2 months)Writing of a 2-3 page press release in English on a WhatsApp BOT use case for migrant assistance- Interview of the various key stakeholders of the project, collection and identification of information to prioritize- Writing of a 1000-word article in English (highlighting the project, sharing technical information, emphasizing the possibility of adapting the concept for other projects and associative organizations) - TALIKAProduct Marketing and Operational ManagementFASHION AND COSMETICSDecember 2020 - October 2021 (10 months)Paris, FranceTemporary assignment following an internal reorganization: need for flexibility and agility across a wide range of marketing and communication skillsDirect work with the brand president and support in all his requests, particularly in art direction and CSR transformation:- Participation in product development (choices, problem-solving, feasibility studies, eco-responsibility)- Monitoring product development and coordination with internal teams and external partners (illustration, photography, production agency, ...), control at each stage- Internal recruitment, training, and selection of complementary external experts- Operational marketing: management and execution of requests from sales representatives, and requests from international partners and distributors (creation of communication tools adapted to each case), transmission of key product elements to support the sales team- Creation of all communication tools (B2C): POS displays, shelf stoppers, displays, signs, instructions, primary and secondary packaging, etc.- Creation of all sales tools (B2B): product sheets, sales presentations, etc.- Updating brand tools: presentations, brochures, leaflets, signs, films, merchandising, etc.- Communication strategy and coordination of new brand and product launches on Instagram and the website- Monitoring press coverage- Event coordination: product launches, influencers, promotions, trade shows, etc.- Management and monitoring of the marketing department's budget- Archiving of created and received documents
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Education
- Interior Architecture CertificationCréapôle ESDI2004