Freelancer profile translated to English.
Back to original languageAbout Anne-Laure
Google Partner, digital marketing specialist in the fields of Tourism, Hospitality, Leisure & Culture 🎯📈
Are you a hotelier, manager of a tourist, cultural or leisure venue? Your challenge is to fill your establishment while regaining control over your direct bookings.
As an expert in digital acquisition strategies (SEO, SEA, SMA) and a certified Google Partner, I help tourism and hospitality professionals to transform their website into an effective sales channel or to create a new, perfectly optimized website for them if they don't have one yet or if theirs doesn't meet their expectations.
Why work with a specialist in your sector?
Hotel marketing is not improvised. I know your challenges: managing seasonality, optimizing cost per acquisition (CPA), and precise targeting of your clientele to stand out from OTAs (Booking, Airbnb).
My areas of intervention
- Hospitality: Direct booking strategies via Google Ads (Search & Hotel Ads) and local SEO
- Tourism: Visibility for your region and your events
- Culture & Leisure: Strategies to boost your ticket sales and promote your events: Search & Things To Do Ads
What I offer you
- Audit: Analysis of your current presence and your competitors
- SEO: Sustainable positioning of your site for the strategic keywords of your destination or establishment
- SEA / SMA advertising strategy: Configuration of your Ads campaigns with strict ROI monitoring
- Transparency: Clear reporting to understand where your customers come from. I explain everything without technical jargon
- New website: Creation or redesign of your website for better visibility. All the sites I create are perfectly optimized for SEO and GEO
Would you like more information? Let's discuss your project together
French
Native or bilingual
German
Conversational
English
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSEO, SEA, SMA Consultant for Tourism & Culture - Google PartnerCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)
Media Expertise (SEA & SMA) | Google Partner Certified
- Performance Management: Definition, deployment, and continuous optimization of Google Ads campaigns (Search, Display, Performance Max, Demand Gen, Things To Do Ads, Hotel Ads) and Meta Ads (Instagram, Facebook).
- ROI-driven Approach: Daily monitoring of budgets and conversions to ensure optimized Cost Per Acquisition (CPA) and ROAS.
SEO Strategy & Organic Growth
- Audits & Technical SEO: Comprehensive diagnosis, semantic and technical recommendations, and follow-up of corrections to maximize search engine authority.
- Strategic Support: Definition of the editorial roadmap and monitoring of positioning against competitors.
Digital Ecosystem & UX Consulting
- Architecture & Ergonomics: Advice on website structure (showcase and e-commerce) to streamline the customer journey and maximize conversion rates (CRO).
- Content Strategy: Design of high-value-added content, optimized for SEO and brand image.
- Agence de communicationSEO and Web WritingDIGITAL AND ITDecember 2014 - July 2021 (6 years and 7 months)
Organic Performance Management & Visibility
- 360° SEO Strategy: Conducting audits (technical, semantic) and deploying netlinking strategies to increase domain authority.
- Monitoring & Analysis: Monitoring visibility and strategic reporting to drive qualified traffic growth.
Digital Ecosystem & UX Design
- Architecture & Ergonomics: Development of website structures (showcase and e-commerce) focused on user experience (UX) and conversion optimization.
- Content: Creation of high-value-added content, aligning SEO requirements with clients' brand image.
Clientele & Strategic Consulting
- Management of a multi-sector client portfolio: supporting decision-makers in their digital growth strategy and loyalty.
- Consulting Role: Interface between technical challenges and the business objectives of the agency's clients.
- IllicowebSEO, Writing and Responding to TendersDIGITAL AND ITSeptember 2008 - December 2014 (6 years and 3 months)
SEO & Content Expertise
- Visibility Strategies: Audit and deployment of SEO strategies (local authorities, tourism offices, e-commerce).
- Content: Optimization of web content to maximize the impact and accessibility of information.
Support, Pedagogy & Training
- Skills Transfer: Facilitating training sessions on CMS tools to empower client teams in their digital management.
- Strategic Support: Client support.
Tenders
- Responding to tenders: Analysis of complex needs and drafting of strategic proposals for public procurement.
- Administrative Management: Management of the billing cycle
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Education
- Professional Bachelor's Degree in Referencing and Web WritingUHA Mulhouse2009
Certifications
- Google Ads Search CertificationSkillshop2026
- Discover the benefits of Discovery Ads CertificationSkillshop2026