Freelancer profile translated to English.
Back to original languageAbout Anne-Laure
Google Partner, digital marketing specialist in Tourism, Hospitality, Leisure & Culture 🎯📈
Are you a hotelier, manager of a tourist, cultural or leisure venue? Your challenge is to fill your establishment while regaining control over your direct bookings.
As an expert in digital acquisition strategies (SEO, SEA, SMA) and a certified Google Partner, I help tourism and hospitality professionals transform their website into an effective sales channel or create a new, perfectly optimized website if they don't have one yet or if their current one doesn't meet their expectations.
Why work with a specialist in your sector?
Hotel marketing is not improvised. I understand your challenges: managing seasonality, optimizing cost per acquisition (CPA), and precise targeting of your clientele to stand out from OTAs (Booking, Airbnb).
My areas of intervention
- Hospitality: Direct booking strategies via Google Ads (Search & Hotel Ads) and local SEO
- Tourism: Visibility for your region and events
- Culture & Leisure: Strategies to boost your ticket sales and promote your events: Search & Things To Do Ads
What I offer you
- Audit: Analysis of your current presence and competitors
- SEO: Sustainable positioning of your site for the strategic keywords of your destination or establishment
- SEA / SMA Advertising Strategy: Configuration of your Ads campaigns with strict ROI monitoring
- Transparency: Clear reporting to understand where your customers come from. I explain everything without technical jargon
- New Website: Creation or redesign of your website for better visibility. All the sites I create are perfectly optimized for SEO and GEO
Would you like more information? Let's discuss your project together
French
Native or bilingual
German
Conversational
English
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceSEO, SEA, SMA Consultant for Tourism & Culture - Google PartnerCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 11 months)
Media Expertise (SEA & SMA) | Google Partner Certified
- Performance Management: Definition, deployment, and continuous optimization of Google Ads campaigns (Search, Display, Performance Max, Demand Gen, Things To Do Ads, Hotel Ads) and Meta Ads (Instagram, Facebook).
- ROI-Oriented Approach: Daily monitoring of budgets and conversions to ensure optimized Cost Per Acquisition (CPA) and ROAS.
SEO & Organic Growth Strategy
- Audits & Technical SEO: Comprehensive diagnostics, semantic and technical recommendations, and tracking of corrections to maximize authority on search engines.
- Strategic Support: Definition of the editorial roadmap and monitoring of positioning against competitors.
Digital Ecosystem & UX Consulting
- Architecture & Ergonomics: Advice on website structure (showcase and e-commerce) to streamline the customer journey and maximize conversion rates (CRO).
- Content Strategy: Creation of high-value content, optimized for SEO and brand image.
- Agence de communicationSEO and Web WritingDIGITAL AND ITDecember 2014 - July 2021 (6 years and 7 months)
Organic Performance & Visibility Management
- 360° SEO Strategy: Conducting audits (technical, semantic) and deploying netlinking strategies to increase domain authority.
- Monitoring & Analysis: Monitoring visibility and strategic reporting to drive qualified traffic growth.
Digital Ecosystems & UX Design
- Architecture & Ergonomics: Developing website structures (showcase and e-commerce) focused on user experience (UX) and conversion optimization.
- Content: Creation of high-value content, aligning SEO requirements with clients' brand image.
Clientele & Strategic Consulting
- Management of a multi-sector client portfolio: supporting decision-makers in their digital growth strategy and loyalty.
- Consulting Role: Interface between technical challenges and the business objectives of the agency's clients.
- IllicowebSEO, Writing, and Tender ResponsesDIGITAL AND ITSeptember 2008 - December 2014 (6 years and 3 months)
SEO & Content Expertise
- Visibility Strategies: Audit and deployment of SEO strategies (local authorities, tourism offices, e-commerce).
- Content: Optimization of web content to maximize the impact and accessibility of information.
Support, Training & Education
- Skill Transfer: Facilitating training sessions on CMS tools to empower client teams in their digital management.
- Strategic Support: Client support.
Tenders
- Responding to Tenders: Analyzing complex needs and drafting strategic proposals for public contracts.
- Administrative Management: Managing the billing cycle
Reviews
Recommendations
Be the first to recommend Anne-Laure
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Professional Bachelor's Degree in SEO and Web WritingUHA Mulhouse2009
Certifications
- Google Ads Search CertificationSkillshop2026
- Discover the benefits of Discovery Ads CertificationSkillshop2026