Freelancer profile translated to English.
Back to original languageAbout Anne Laure
As comfortable with Word as with Excel, with copywriting as with ROI calculations.
For over 15 years, I have supported SMEs in various sectors on marketing and business development topics (commercial development).
I have offered Scratch plush toys through Wap, I have placed DVDs of Mr & Mrs Smith in Switzerland, I participated in the creation of Balinéa before it was called that, I sold in-store promotions to specialized magazines, I tried to convert retailers to direct marketing, I hosted webinars on a CDP, I managed the communication of a 360° agency.
Today, I want to put these skills (in marketing, digital marketing, business development) at the service of VSEs, SMEs, start-ups, artisans, traders, etc... in order to help them easily find new customers through the web in particular but not only.
Master in Management, Marketing major, EDHEC Business School (2002)
Certificate of competence in E-Commerce and E-Marketing, CNAM (2012)
English
Fluent
French
Native or bilingual
German
Conversational
Can work on-site
Alfortville (up to 50km), Paris (up to 50km)
Experience
- RedH@ckTriceConsultant and Trainer in Marketing, Communication and DigitalCONSULTING AND AUDITSNovember 2019 - Today (6 years and 7 months)Paris, FranceI support VSE/SME leaders in their content creation strategy. I help them find the right words to define their offer and communicate better.I also deliver webmarketing training,I have implemented a methodology called CHAT:- Field Knowledge- Hack- Agility- Test & Learn
- Writing text content for the web: website (showcase and e-commerce), blog articles, social media posts
Examples of issues I address: brand identity creation or redesign, website creation or redesign, digital strategy, content creation for social media, Email Marketing,... - Agence IF - ArmstrongMarketing and Data ManagerDIGITAL AND ITOctober 2018 - July 2019 (9 months)Paris, FranceIn charge of marketing and corporate communication for the Armstrong agency:- Management of the new graphic charter project, including the logo- Co-management of the Armstrong.space website redesign project- Content writing and supervision of content production on various channels: website, blog articles, social media (LinkedIn, Twitter, and Facebook), emailings, print- Management of event projects, particularly trade show stands- Creation of sales support materialsChief Data Officer role:- Internal GDPR compliance: writing of the personal data protection charter, creation of processing registers- Consulting on data issues: GDPR training, drafting of personal data clauses or "CNIL mentions"
- ITL GroupeMarketing and Business Development ManagerDIGITAL AND ITSeptember 2013 - April 2017 (3 years and 8 months)Paris, FranceMarketing and Communication- Benchmark and lobbying, monitoring of personal data regulations including GDPR- Marketing analysis, redesign and creation of offers, creation of the ITL Groupe brand- Communication:- Print (connected paper mailing, brochures)- Web (emailings, website redesign, blog creation, SEO and SEM monitoring),- Events: 30th anniversary of ITL, trade shows, webinars, networking daysBusiness development- Follow-up of existing accounts and new business- Prospecting, negotiation, closing then management of direct marketing campaigns (mailing, emailings, phone calls) and customer relations- Management of ITL Paris (2 people)
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Education
- Master in Management, Marketing specializationEdhec2002
- Certificate of competence in E-Commerce and E-MarketingCNAM2012
Certifications
- LE ROBERT French Language Certification (score 851/1000)LE ROBERT2019