Anne Laudet

For over five years, I have been assisting companies in various sectors in implementing effective digital marketing strategies. As a freelancer, my role is to transform their ambitions into concrete results. I primarily focus on customer acquisition, CRM automation, and performance analysis. I have helped my clients design paid advertising campaigns (Google Ads, Facebook Ads) optimized to maximize return on investment. In parallel, I have developed CRM strategies focused on customer retention and reactivation, while integrating seamless customer journeys. My expertise in UX/UI and tracking has allowed me to identify friction points to better convert visitors into loyal customers.

As a freelancer, I have honed my ability to manage multiple projects simultaneously while collaborating with multidisciplinary teams. This independence has taught me to quickly understand my clients' needs, analyze their target markets, and propose tailor-made solutions adapted to their budgets and objectives.

At HelloAsso, I was responsible for all digital campaigns, focusing on innovation and growth. I oversaw the acquisition and retention strategy, while ensuring continuous optimization of user journeys. My work led to an increase in qualified traffic on the platform and improved conversions. Additionally, I implemented internal processes to facilitate collaboration between creative and technical teams, ensuring fluidity in the launch of new features. This experience allowed me to refine my skills in managing cross-functional teams and coordinating complex projects.

In this role, I managed large-scale digital strategies, particularly for acquisition and retention campaigns. My expertise in Google Ads and CRM allowed me to develop targeted actions, using customer data to segment audiences and create hyper-personalized campaigns. I also contributed to increasing revenue by optimizing advertising budgets and testing new acquisition channels. This experience gave me a strategic vision of digital marketing, which I now use to serve my freelance clients.