Anne Kirchhoff

As Senior Social Media Manager at bett1.de, I managed and strategically developed the Instagram channel. I was responsible for influencer campaigns - both digital and at events like tennis tournaments on-site - where I also implemented live content & interviews with players. Additionally, I was responsible for Meta Ads, from campaign structure to optimization.

As a Social Media Manager, I managed diverse clients such as Casio, Vattenfall, and Zonin1821. My responsibilities ranged from creative content creation and the implementation of targeted Meta Ads to detailed monthly reporting and data-driven performance analysis. A significant part of my work involved developing content pieces and crafting strategic storytelling.

As an employed CEO at The Buzz AGNCY, I managed internal processes and provided strategic support to major clients including Barilla, Henkel, Stokke, and Vutter. I was responsible for the conception and implementation of cross-channel campaigns, team leadership, and client communication. This period was formative for me – and confirmed my desire to work on a project-based and more focused level today.